Moto X Pure Edition coming later this month
Motorola Moto X currently sales loaded with a slightly tweaked Android version that is very close to Google's "clean" version, but still slightly different. Google Android purists who want their mobile operating system untouched will soon be able to purchase a Moto X handset made to their liking. This device will simply be called Motorola Moto X Pure Edition.
According to The Verge, Motorola will launch Moto X Pure Edition "later in September" as a direct-sale, unlocked and unbranded handset that will also lack the bloatware of carrier-branded variants. Probably the most attractive part of the deal is the fastest update schedule, as such unbranded smartphones receive Google Android updates as soon as they are released, while users of the carrier-branded units sometimes have to wait for a pretty long time.
As I write this, the official Moto X 2014 page still shows "Coming soon" and there is no option to configure the handset via Moto Maker, but the headline of the page seems to say it all - "Pure style. Pure performance." Remains to see when will they decide to unleash the pre-orders and customization options.