Microsoft teaming up with app startup Swing Technologies to bolster Skype
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Skype turns 15 next year and has grown to become the de facto VoIP service for both personal and business use. Nonetheless, more recent alternatives have been rising especially for the younger crowd where diverse camera and smartphone features are better integrated onto their platforms. Microsoft may have finally taken notice now that its partnership with Swing Technologies has become official.
According to the press release, Swing Technologies will "join the Skype team at Microsoft" in order to integrate its imagery technology for a better customer experience. Swing Technologies is best known for its SWNG app in the Apple App Store that can create, record, and send gifs. ZDNet has further clarified that the "partnership" is by no means an acquisition by Microsoft, although the Redmond company is remaining mum on the details for now.
The announcement implies there may be a bit of panic over at the Skype team. The popularity of competing chat services like Snapchat, WhatsApp, Discord, Telegram, and others offer a wealth of easy-to-use social features beyond texting and file sharing. Microsoft will very likely incorporate similar functions onto its Skype platform in the near future to better attract Millennials and avoid growing stale.
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