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Microsoft acquires FantasySalesTeam

FantasySalesTeam joins Microsoft to help with collaboration and team based competition projects
FantasySalesTeam logo
This new acquisition promises to "help drive adoption of our CRM solutions in fun and creative ways" by improving adoption via collaboration and team based competition.

Microsoft Dynamics CRM Corporate Vice President Bob Stutz announced yesterday in a blog post a new acquisition by the Redmond giant. This time, Microsoft takes over Incent Games Inc., the company behind FantasySalesTeam. According to him, FantasySalesTeam is "an innovative sales gamification platform that’s helped hundreds of companies boost sales productivity, drive revenue and improve CRM adoption through collaboration and team based competition."

FantasySalesTeam overcomes the common shortcomings of the usual incentive programs and contests by using a whole different approach. This consists of combining gamification and fantasy sports and apply the result to a sales setting. The platform also involves non-sales employees in the competition, thus increasing collaboration and productivity, finally helping the entire organization to grow and achieve better results.

Microsoft will soon integrate FantasySalesTeam into its portfolio next to Dynamics CRM, also continuing to offer support to customers that use it with other CRM solutions. As usual, no financial details of the purchase have been unveiled.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 08 > Microsoft acquires FantasySalesTeam
Codrut Nistor, 2015-08- 4 (Update: 2015-08- 4)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.