Microsoft acquires FantasySalesTeam
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Microsoft Dynamics CRM Corporate Vice President Bob Stutz announced yesterday in a blog post a new acquisition by the Redmond giant. This time, Microsoft takes over Incent Games Inc., the company behind FantasySalesTeam. According to him, FantasySalesTeam is "an innovative sales gamification platform that’s helped hundreds of companies boost sales productivity, drive revenue and improve CRM adoption through collaboration and team based competition."
FantasySalesTeam overcomes the common shortcomings of the usual incentive programs and contests by using a whole different approach. This consists of combining gamification and fantasy sports and apply the result to a sales setting. The platform also involves non-sales employees in the competition, thus increasing collaboration and productivity, finally helping the entire organization to grow and achieve better results.
Microsoft will soon integrate FantasySalesTeam into its portfolio next to Dynamics CRM, also continuing to offer support to customers that use it with other CRM solutions. As usual, no financial details of the purchase have been unveiled.