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Microsoft acquires FantasySalesTeam

FantasySalesTeam joins Microsoft to help with collaboration and team based competition projects
FantasySalesTeam logo
This new acquisition promises to "help drive adoption of our CRM solutions in fun and creative ways" by improving adoption via collaboration and team based competition.
Codrut Nistor,

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Microsoft Dynamics CRM Corporate Vice President Bob Stutz announced yesterday in a blog post a new acquisition by the Redmond giant. This time, Microsoft takes over Incent Games Inc., the company behind FantasySalesTeam. According to him, FantasySalesTeam is "an innovative sales gamification platform that’s helped hundreds of companies boost sales productivity, drive revenue and improve CRM adoption through collaboration and team based competition."

FantasySalesTeam overcomes the common shortcomings of the usual incentive programs and contests by using a whole different approach. This consists of combining gamification and fantasy sports and apply the result to a sales setting. The platform also involves non-sales employees in the competition, thus increasing collaboration and productivity, finally helping the entire organization to grow and achieve better results.

Microsoft will soon integrate FantasySalesTeam into its portfolio next to Dynamics CRM, also continuing to offer support to customers that use it with other CRM solutions. As usual, no financial details of the purchase have been unveiled.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5461 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2015-08- 4 (Update: 2015-08- 4)