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Microsoft, Qualcomm partner on App Assure to get Windows 10 on ARM PCs ready for the Apple Silicon MacBook challenge

The Microsoft Surface Pro X is powered by a Qualcomm Snapdragon 8cx Arm-based chipset. (Image: Microsoft)
The Microsoft Surface Pro X is powered by a Qualcomm Snapdragon 8cx Arm-based chipset. (Image: Microsoft)
Microsoft and Qualcomm have partnered to expand the App Assure Program to Windows 10 PCs powered by Qualcomm’s Snapdragon 8cx SoCs. The aim of the program is to encourage developers to make their apps compatible with Windows 10 on ARM with a view to encouraging customers to get on the platform.
Sanjiv Sathiah,
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Microsoft and Qualcomm are bringing their App Assure Program to Windows 10 PCs running Qualcomm’s Snapdragon 8cx and 8cx Gen 2 chipsets. The platform is yet to take off despite Arm-based Windows 10 PCs delivering outstanding battery life largely because of app incompatibility issues. Although Windows 10 on Arm runs many 32-bit x86 apps in emulation compatibility issues continue to undermine the reliability of the platform for both consumers and enterprise customers.

The App Assure with FastTrack program is aimed at helping customers, developers and independent software vendors address application compatibility issues. Microsoft says that a key strength of Windows 10 on x86 machines is app compatibility and that it wants Windows 10 on Arm to offer the same experience. Helping accelerate the uptake of the program, the companies are making it free for qualifying customers.

Apple will start its official transition to its in-house Arm-based Apple Silicon Macs before the end of the year. With its edge in Arm-based silicon designs, Apple is likely to popularize Arm-based computing platforms and this announcement by Microsoft and Qualcomm will help to ensure that Window on Arm machines are a viable alternative for potential buyers. This, of course, leaves Intel in an inevitable position challenged as it is by Arm-based machines on both the consumer and enterprise side with the rise of Arm-based servers gaining momentum.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1197 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to site and its readership.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 09 > Microsoft, Qualcomm partner on App Assure to get Windows 10 on ARM PCs ready for the Apple Silicon MacBook challenge
Sanjiv Sathiah, 2020-09-23 (Update: 2020-09-23)