Back in 2016, we heard that Jawbone had plans to move away from the consumer market, also moving to the clinical health field and selling its products only to other businesses. In the meantime, it looks like that plan faced a few changes and Jawbone is no more.
Jawbone co-founder and chief executive Hosain Rahman apparently moved to a company called Jawbone Health Hub, followed by many Jawbone employees as well. The rumors claim that this company plans to focus on health-related services and products. Given its name, there is little room for doubt here. However, these reports still have not been confirmed by Jawbone so far.
According to The Information (quoted by The Verge), the new company would also service existing Jawbone products once the original is gone. These being said, we just need to wait for the official announcement regarding Jawbone's demise to come out and this will probably happen in the coming weeks.