Infinix: New premium partnership for upcoming phones

Infinix reportedly plans a high-profile design collaboration with Italian studio Pininfarina for its next flagship smartphone generation, aiming to sharpen its premium positioning and global visibility in the competitive Android market. According to an insider familiar with the roadmap, the partnership is real, even though official announcements and detailed product information are still pending.

The cooperation would mark Pininfarina’s first entry into the smartphone space, a notable step for a design house that has spent more than 90 years shaping iconic sports cars and luxury vehicles for brands such as Ferrari, Alfa Romeo, and Maserati. Infinix is expected to tie the collaboration directly to its upcoming flagship launch window, with the Italian studio likely influencing key elements of the industrial design, including form language, materials, and signature design cues.

This move fits into a broader trend of automotive-inspired smartphones, but it goes beyond simple co-branded editions or limited “car logo” versions that mainly rely on marketing rather than deep product integration. By involving a renowned design house at an early stage, Infinix appears to be targeting a more consistent, high-end design identity that can differentiate its flagships in terms of both aesthetics and perceived quality.

Concrete details about the final devices remain under wraps: there is no confirmation yet on specific models, finishes, or interface elements, and Infinix has not publicly listed Pininfarina as a partner. However, the scope described by the source suggests that the collaboration could extend from hardware design all the way to subtle UX touches that echo automotive design language, such as visual motifs, textures, and possibly even thematic animations.