HTC may cut its 2018 smartphone lineup to just a few models

HTC to focus on fewer smartphone models for 2018 (Image source: HTC)
HTC to focus on fewer smartphone models for 2018 (Image source: HTC)
A slightly updated U11 Plus, brand new U12, and a short list of mid-range models will reportedly make up the entire HTC smartphone lineup for this coming year.
Allen Ngo,

HTC will purportedly launch a smaller number of smartphones next year according to sources close to DigiTimes who claimed to have seen the manufacturer's 2018 roadmap. An update to the flagship HTC U11 Plus and only a handful of affordable mid-range options are expected. The change in pace is a direct consequence of Google's recent acquisition of HTC's smartphone arm as related staff and resources will continue to be funneled elsewhere.

Only One Flagship Model: The HTC U12

HTC will likely start off the new year with a flagship offering before launching lower-end mainstream alternatives throughout the rest of the year. The new high-end model could be the proper HTC U12 with updated features from the U11 Plus including a water-resistant chassis, 6-inch QHD+ display, Snapdragon 845 SoC, and dual rear cameras. Such a model could make an appearance at CES 2018 in Las Vegas or MWC 2018 in Barcelona alongside the likely reveal of the LG G7 and the unavoidable Samsung Galaxy S9.

The demise of HTC smartphones has been on the wall for years. With most of its engineers now under Google, it's possible that future Pixel smartphones will be developed in-house instead of needing to contract outside manufacturers as with existing models in the Pixel and Nexus families.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 12 > HTC may cut its 2018 smartphone lineup to just a few models
Allen Ngo, 2017-12-28 (Update: 2017-12-28)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.