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German retailer reveals price for the LG G6

Expect the LG G6 to command a higher price than its predecessor. (Source: LG)
Expect the LG G6 to command a higher price than its predecessor. (Source: LG)
The LG G6's release price is significantly higher than that of last year's LG G5. However, it falls square in the middle of the pack relative to other current and upcoming flagship phones.

Count on European retailers to be the first to break price information on a new smartphone. Right now, the spotlight shines on MediaMarkt, whose German website updated its LG G6 listings with a price tag of €749; this converts to about £650 or US $800. The newly updated price is for three 32 GB models: Black, White, and Platinum.

The price is somewhat surprising given that some of its competitors, such as the Samsung Galaxy S8 and the Sony Xperia XZ Premium, will carry a similar price tag but feature better specifications. The most notable difference between those two phones and the LG G6 is the chipset—both the Galaxy S8 and Xperia XZ Premium feature the new Snapdragon 835 chipset, while the G6 sticks with the older Snapdragon 821. The LG G6 also includes only half the storage capacity of its two competitors as standard; those smartphones both feature 64 GB as standard.

If this new information is confirmed by LG, it will prove to be a very interesting pricing strategy, for sure. The LG G6 will run the risk of being overlooked by consumers who might be willing to either shell out a bit more cash for Samsung's more technically impressive offering, or wait a bit longer and pay the same amount for Sony's newest phone, whose base specs are identical to those of the Galaxy S8 but features an impressive 4K HDR display and equally impressive camera. Whether LG's gambit pays off will be seen in the weeks ahead.


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John Garcia, 2017-03-13 (Update: 2017-03-13)