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Fujifilm unveils new portrait and tilt-shift GF lenses plus future lens roadmap

One portrait and two tilt-shift lenses launched by Fujifilm (Image Source: Fujifilm)
One portrait and two tilt-shift lenses launched by Fujifilm (Image Source: Fujifilm)
Alongside the GFX100 II, Fujifilm at today’s X Summit event has launched three new GF lenses for its GFX medium format lineup – a 50 mm f/1.7 portrait lens, and two tilt-shift ones at 30 mm and 110 mm Macro for landscape, architectural and commercial photography. All three lenses will be available in late September. It has also announced two upcoming lenses as part of its development roadmap for medium format lenses.
Camera Accessory Launch

Today’s X-Summit was truly all about taking Fujifilm’s medium format (or GFX) lineup forward. While the newly launched flagship GFX100 II received a host of upgrades strongly prioritizing speed, the company also launched three brand-new G-mount lenses for the GFX system, and announced plans for releasing two more in the near future. Let’s dive right in.

The first to be announced was the GF55mmF1.7 R WR, a portrait lens specially designed to create perfect bokeh, that Fujifilm claims is also great for street photography. With an aperture of f/1.7, it is one of the two brightest GF lenses (along with the GF80mmF1.7 R WR). The AF motor too is redesigned to be smoother and faster. With a full-frame equivalent focal length of 44 mm, its field of view is very close to that of the human eye, giving photos a natural look. This lens is priced at US$2299.

The GF30mmF5.6 T/S with hood and tripod mount (Image Source: Fujifilm)
The GF30mmF5.6 T/S with hood and tripod mount (Image Source: Fujifilm)
The GF30mmF5.6 T/S on the new GFX100 II (Image Source: Fujifilm)
The GF30mmF5.6 T/S on the new GFX100 II (Image Source: Fujifilm)
The GF110mmF5.6 T/S Macro's tilting mechanism (Image Source: Fujifilm)
The GF110mmF5.6 T/S Macro's tilting mechanism (Image Source: Fujifilm)

The next two lenses are of the tilt-shift type, which can correct issues with distortion, perspective and focal plane uniformity commonly encountered in landscape, architectural and still-life photography. The wide-angle GF30mmF5.6 T/S is designed for capturing landscapes, while the GF110mmF5.6 T/S Macro is suited for commercial product shots. Both lenses use high-quality optics optimized for Fujifilm’s medium format sensors, while maintaining a relatively compact form. The lenses send shift and tilt settings to the camera to be saved as EXIF data. The prices are US$3,999.95 for the GF30mm and US$3,499.95 for the GF110mm Macro.

Fujifilm also revealed its future roadmap with announcements of two upcoming lenses. The first is a 500 mm ultra-telephoto prime lens (launch planned in 2024) which, paired with the faster shooting and focussing GFX100 II, would be ideal for shooting wildlife and sports. The second is a power zoom lens with motorized control of focus, zoom and iris. The finer, smoother control on these parameters is most useful in video shooting. This lens will arrive in 2025.

Buy the Fujinon XF 27mm F2.8 pancake lens on Amazon

The new GF lens development roadmap (Image Source: Fujifilm)
The new GF lens development roadmap (Image Source: Fujifilm)

Source(s)

Fujifilm (1) (2) (3)

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 09 > Fujifilm unveils new portrait and tilt-shift GF lenses plus future lens roadmap
Vishal Bhardwaj, 2023-09-13 (Update: 2023-09-13)