Fujifilm launches the X-T4 mirrorless camera in India with improved AF tracking, IBIS, and image processing enhancements starting from ₹154,999 (US$2,048)
Fujifilm has announced the launch of the flagship X-T4 mirrorless camera in the Indian market. The X-T4 brings in several improvements over the X-T3 including enhanced autofocus, in-body image stabilization (IBIS), a new shutter mechanism, and a larger battery.
The X-T4's IBIS system offers a 5-axis 6.5 stop image stabilization to aid night photography, sports, and video. Fujifilm said that IBIS in the X-T4 is 30% smaller, 20% lighter, and quieter than the one in the X-H1. The X-T4's new shutter unit allows 15 fps burst capture with a rated durability of 300,000 cycles and shutter noise that is 30% quieter compared to the X-T3.
Fujifilm has also increased the battery capacity this time around with the X-T4 sporting the new NP-W235 battery that the company claims lasts for approximately 500 frames per charge in Normal mode, 600 frames per charge in Economy mode, and up to 1,700 frames when two additional batteries are used with the optional VG-XT4 camera grip. The performance of the phase detection autofocus (PDAF) is now as fast as 0.02 seconds to allow for capturing and tracking subjects moving at high speed.
The X-T4 also includes the Eterna Bleach Bypass Filter, which is a film simulation mode that provides Hard Tonality, Low Color Saturation, and Versatile Cinematic color tones simulating bleach bypass — a traditional silver halide film processing technique.
Videographers also stand to gain a lot of new functionality with the Fujifilm X-T4. Slow motion video can now be captured in FHD at 240 fps while being stabilized by IBIS. The X-T4 can record DCI 4k 60 fps 4:2:2 10-bit via HDMI or 4:2:0 10-bit on the internal SD card with up to a 400 Mbps bitrate. Video can be recorded on to two SD cards simultaneously for backup.
The Fujifilm X-T4 is being priced at ₹154,999 (US$2,048) for just the body. An X-T4 kit with the Fujinon XF18-55mm F2.8-4 lens will be available for ₹184,999 (US$2,445) while the kit with a Fujinon XF16-80mm F4 R OIS WR lens will be priced at ₹199,999 (US$2,643). All bundles include freebies worth ₹18,500 (US$245) that include a 64 GB UHSII memory card and a BC-W235 dual charger.
Pre-bookings can be made on Fujifilm India's website for the body or the kit with 16-80mm lens by paying an advance of ₹5,000 (US$66).
Fujifilm Press Release
Fujifilm India unveils the cutting-edge X-T4 its newest addition to the X-Series portfolio to pack a solid punch
- The ultimate mirrorless camera that satisfies the creative desire of all multimedia professional
- Capturing the decisive moment to help tell that story in its true form
New Delhi, 25 May, 2020: Fujifilm India Private Limited, a pioneer in imaging technologies, today announced the launch its new innovation; the FUJIFILM X-T4 in its flagship X series range of mirrorless digital cameras. The company unveiled the new product virtually on their YouTube channel, which was hosted by Mr. Toshihisa Iida, General Manager, Optical Device & Electronic Imaging Products DIV. Fujifilm Corporation, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd and Mr. Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd. The all-rounder X-T4 is the newest pinnacle of the X series, delivering the highest performance in both stills and video.
With this innovation, Fujifilm will be introducing a new shutter unit that has been developed keeping in mind the needs and demands of the users for the camera to be fast, durable and quiet. And indeed, the X-T4 delivers as it comes combined with the fastest ever autofocus performance in an X Series camera, thanks to the development of a new algorithm, you can now capture the decisive moment that you may have missed before. Not only this but the X-T4 is also the first model in the X-T Series to feature in-body image stabilization (IBIS), dramatically boosting the potential of the camera for stills and video shooting.
Speaking about the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “At Fujifilm India, we believe in consistent innovation and a continuous growth process, where we break boundaries and redefine the expectations of how a digital camera can perform. And with the newly launched FUJIFILM X-T4, we wanted to create something that expands our user’s creative limits with its incredible imaging tools, a hybrid camera that uses cutting-edge technology to excel in creating both stills and motion imagery. The retro dials and analogue chic in the outside and the highly advanced packed features in the inside makes the X-T4 a truly compelling combination. Now our consumers can free themselves from compromise and be the image maker they’ve always wanted to be.”
The variant comes equipped with the standalone video mode, which is now activated with a simple switch, and the use of digital image stabilization in the video mode, provides unparalleled shooting smoothness, allowing users to immerse themselves in video production. The new Film Simulation mode, ETERNA Bleach Bypass, simulates the traditional film processing technique to create a unique world of low saturation and high contrast.
Elaborating about the product, Mr. Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “With the addition of this new beast in our best-in-class range of X-Series mirrorless cameras, we wanted to address the needs of multimedia image-makers with a versatile mirrorless camera that blends advanced stills and video capabilities along with enhanced workflow and assistive functionality. At Fujifilm India, we take pride in providing the innovative technology to our customers by creating products that enhance their experience.”
The X-T4 is an amazing multimedia tool, packed with IBIS, new shutter unit and a large-capacity battery all housed into a compact and lightweight body, which is the core philosophy of all X Series. There are photographic moments that only the X-T4, the ultimate mirrorless camera, can help you capture and record.
Price and Availability of the camera:
X-T4 Body Only is Priced at Rs. 154,999/-
X-T4 Kit with Fujinon XF18-55mmF2.8-4 is Priced at Rs. 184,999/-
X-T4 Kit with Fujinon XF16-80mmF4 R OIS WR is Priced at Rs. 199,999/-
Along with freebies worth Rs.18,500/-
The Pre-bookings are open now for the camera here https://fujifilmxindia.com/xt4/pre-booking/. The product will be available both online and offline by the first week of June.