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Ford vows to increase F-150 Lightning production after reports of insanely high dealer markups surfaced

Ford is working on accelerating its production of the new and highly anticipated F-150 Lightning all-electric pickup truck (Image: Ford)
Ford is working on accelerating its production of the new and highly anticipated F-150 Lightning all-electric pickup truck (Image: Ford)
After certain ruthless dealerships have taken advantage of the high demand for the F-150 Lightning by marking its price up by US$30,000, Ford has now announced plans to almost double the production of the new all-electric pickup truck.

Only a few days ago, many news outlets reported on the insane US$30,000 dealer markup on the new Ford F-150 all-electric pickup, which understandably caused an outrage among prospective truck buyers. Such dealer markups and otherwise inflated prices may be traced back to pure corporate greed, but they are also caused by the incomprehensibly low projected number of available units, which is why Ford has now vowed to significantly increase its production.

After the Michigan-based automaker first planned to manufacture only 15,000 Ford F-150 Lightning trucks this year and then gradually increase that production to 80,000 units by 2024, the company will now make efforts to raise that number to 150,000 vehicles per year by mid-2023. It has even created a task force which is working on solutions that could enable a higher production volume of the electric truck.

Considering that the F-150 Lightning has already been reserved by 200,000 customers, and that thousands of potential buyers have not even been able to make their reservation, it seems more than likely that demand for the F-150 Lightning will still outpace supply despite Ford's increased production volume. In slightly better news, truck enthusiasts who are interested in the numerous model and options of the F-150 Lightning can now access the official configurator on Ford's official website. However, please be aware that dealerships may still not honor the MSRP that is shown for the respective F-150 Lightning configurations.

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Source(s)

Engadget, Image: Ford

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Enrico Frahn
Enrico Frahn - Tech Writer - 962 articles published on Notebookcheck since 2021
My fascination for technology goes back a long way to the Pentium II era. Modding, overclocking and treasuring computer hardware has since become an integral part of my life. As a student, I further developed a keen interest in mobile technologies that can make the stressful college life so much easier. After I fell in love with the creation of digital content while working in a marketing position, I now scour the web to bring you the most exciting topics in the world of tech. Outside the office, I’m particularly passionate about motorsports and mountain biking.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 01 > Ford vows to increase F-150 Lightning production after reports of insanely high dealer markups surfaced
Enrico Frahn, 2022-01- 4 (Update: 2022-01- 4)