Ford vows to increase F-150 Lightning production after reports of insanely high dealer markups surfaced
Only a few days ago, many news outlets reported on the insane US$30,000 dealer markup on the new Ford F-150 all-electric pickup, which understandably caused an outrage among prospective truck buyers. Such dealer markups and otherwise inflated prices may be traced back to pure corporate greed, but they are also caused by the incomprehensibly low projected number of available units, which is why Ford has now vowed to significantly increase its production.
After the Michigan-based automaker first planned to manufacture only 15,000 Ford F-150 Lightning trucks this year and then gradually increase that production to 80,000 units by 2024, the company will now make efforts to raise that number to 150,000 vehicles per year by mid-2023. It has even created a task force which is working on solutions that could enable a higher production volume of the electric truck.
Considering that the F-150 Lightning has already been reserved by 200,000 customers, and that thousands of potential buyers have not even been able to make their reservation, it seems more than likely that demand for the F-150 Lightning will still outpace supply despite Ford's increased production volume. In slightly better news, truck enthusiasts who are interested in the numerous model and options of the F-150 Lightning can now access the official configurator on Ford's official website. However, please be aware that dealerships may still not honor the MSRP that is shown for the respective F-150 Lightning configurations.
Engadget, Image: Ford