Exynos CPUs will soon power more mid-range smartphones
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We might soon see Exynos CPUs in many more phones. Reports are coming in that the South Korean giant is looking to sell its popular SoC line to other OEMs as well in a bid to increase its wafer foundry utilization and penetrate the highly contested mid-range segment.
The Exynos chips are mostly found in Samsung phones and in a few Meizu phones in the wild. Some old Lenovo phones such as the LePhone K860 and K860i also sported Exynos SoCs. Pushing the Exynos lineup to midrange phones will surely boost Samsung's prospects as that segment is heavily contested by the likes of the Qualcomm Snapdragon 625, HiSilicon Kirin 659, and the MediaTek Helio P40 and P70. Xiaomi is also planning to push its own chips and the Surge S2 can be expected to make its debut soon, possibly during MWC 2018.
If Samsung plays its cards right, it has the potential to create a ripple in the midrange segment. MediaTek will probably be the most affected chip maker but ultimately the success of all major players including Samsung, Qualcomm, HiSilicon and Xiaomi will depend on key differentiations at competitive prices. As an example, the Exynos 7872 brings a great deal of processing power to the budget Meizu M6s, which retails for less than US$200. Features such as AI and better image and video processing across the entire lineup and at lower price tiers will surely benefit OEMs and customers alike.