Credit card-sized NichePhone-S handset debuts in Japan

The problem with most smartphones these days is their size. Sure, there are a lot of "mini" or "lite" handsets around, but some of those have 5-inch or even larger displays, almost reaching sizes once considered to belong to phablets. Japanese brand FutureModel takes these two words seriously, so their new handset is the size of a credit card (but slightly bulkier, of course).

Known as the NichePhone-S, this tiny phone is powered by the MediaTek MT6572A processor and runs Android 4.2 Jelly Bean, most likely a custom version with only the most basic features. The NichePhone-S has a 550 mAh battery that provides up to 3 days of autonomy in standby mode and three hours of talk time. There is no information on details such as memory or internal storage space to talk about since the main (and only) selling point of this phone is its size - 6.5 mm thin and lighter than a regular US Mars chocolate bar.

FutureModel's NichePhone-S is scheduled to hit the Japanese market on November 10, carrying a price tag of JP¥10,000 (less than US$90 right now). These being said, you might want to enjoy the video below, because we can't imagine seeing this phone reaching other markets anytime soon.