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Chris Hook leaves AMD, could be joining Intel

Hook holding a Radeon RX Vega Nano card that could be launched soon. (Source: Facebook)
Hook holding a Radeon RX Vega Nano card that could be launched soon. (Source: Facebook)
Chris Hook had been with ATI and then AMD for almost 20 years. The former AMD Senior Director of Marketing could be joining Intel in order to help the company launch its latest discrete GPU, first one in 20 years. AMD promptly found a suitable replacement, announcing that Hook's position will be occupied by Sasa Marinkovic.
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Chris Hook, AMD’s Senior Director of Global Product Marketing first started his tenure back in 2001, when ATI was still not part of AMD. Hook is known for his marketing efforts in order to promote the Radeon, Radeon Pro and, more recently, the Ryzen product families. The marketing director recently announced via Facebook that he is leaving AMD and will pursue a new role by the end of April.

Meanwhile, AMD quickly found a replacement and posted the following message: “Sasa Marinkovic, Director, Radeon Software Marketing will be taking leadership of AMD Product and Content Marketing. Over his twenty years career at AMD, Sasa has successfully launched several generations of disruptive AMD products and will be responsible for the introduction of the next generation of AMD’s Ryzen and Radeon products. In addition, Chris Hook has left AMD to pursue other opportunities. We thank Chris for his many contributions and wish him well in the next stage of his career.”

The extended GPU marketing expertise and the long working relationship between Chris Hook and Raja Koduri, who recently left AMD for Intel, may suggest that Hook could join Intel, as well, in order to help with the company’s latest discrete GPU initiative.

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Bogdan Solca
Bogdan Solca - Senior Tech Writer - 1575 articles published on Notebookcheck since 2017
I first stepped into the wondrous IT&C world when I was around seven years old. I was instantly fascinated by computerized graphics, whether they were from games or 3D applications like 3D Max. I'm also an avid reader of science fiction, an astrophysics aficionado, and a crypto geek. I started writing PC-related articles for Softpedia and a few blogs back in 2006. I joined the Notebookcheck team in the summer of 2017 and am currently a senior tech writer mostly covering processor, GPU, and laptop news.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 04 > Chris Hook leaves AMD, could be joining Intel
Bogdan Solca, 2018-04-12 (Update: 2018-04-12)