BlackBerry teams up with Optiemus
BlackBerry might have failed as a phone maker, but the company once known as RIM expands its reach via third parties. Its latest partnership brings BlackBerry close to India's Optiemus Infracom Ltd, not long after signing similar deals with TCL Communication and PT BlackBerry Merah Putih.
According to the official press release, "The partner will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices that offer the full BlackBerry experience, including the trusted BlackBerry for Android secure software, in India, Sri Lanka, Nepal and Bangladesh."
BlackBerry's part would be to provide software updates and patches, as the company is leaving behind its hardware manufacturing past and focuses "on continued software innovation." Various third parties are now in charge of developing, manufacturing and distributing BlackBerry-branded handsets.