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BlackBerry leaves the consumer market

Teaser
After recording severe losses in the first part of the year, BlackBerry has decided to leave the consumer market and focus on enterprise and end-to-end solutions.
Codrut Nistor,
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Canadian phone maker BlackBerry has released the preliminary quarterly results yesterday and the loss is much higher than anticipated - approximately $950 million to $995 million. At the same time, the company sold approximately 3.7 million smartphones in the second quarter, expecting to report revenue of almost $1.6 billion.

While the huge loss mentioned above comes mainly as a result of writing down inventory, the company also confirmed plans to layoff almost 4,500 employees, thus taking down the headcount to about 7,600.

On the other hand, BlackBerry still has a few smartphones ready for release, but the press release below makes one thing clear: "Company to refocus on enterprise and prosumer market, offering end-to-end solutions, including hardware, software and services."

Fortunately, BlackBerry has plans to remain in the consumer smartphone market for now reducing its smartphone portfolio from 6 handsets to 4. At the same time, it will offer 2 high-end and 2 entry-level devices for the enterprise and prosumer market.

In the end, it seems BlackBerry still has to find a strong partner, as the press release also mentions that the company's Special Committee of the Board "continues to evaluate strategic alternatives."

Sadly, the recent Microsoft-Nokia deal left the list of potential partners for BlackBerry without a big name, but it may be possible for Intel or AMD to step in. Obviously, this is nothing but a speculation for now.

Source(s)

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5436 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2013 09 > BlackBerry leaves the consumer market
Codrut Nistor, 2013-09-21 (Update: 2013-09-21)