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Big is not enough: The Energizer Power Max P18K Pop has failed

Energizer Power Max P18K Pop will no longer launch, crowdfunding campaign ends in failure (Source: Indiegogo)
Energizer Power Max P18K Pop (Source: Indiegogo)
In one of the greatest Indiegogo fails ever, the Energizer "brick smartphone" with an 18,000 mAh only managed to gain 11 backers. The sum pledged was US$15,005 — not much more than 1 percent of the US$1,200,000 fixed goal that had to be reached for the Power Max P18K Pop to enter production.

Although having a large battery that can provide more than just 5 or 6 hours of screen time is something that would make many people buy a certain phone, it seems that the gargantuan 18,000 mAh battery of the Energizer Power Max P18K Pop was not enough to make this device go beyond the prototype stage. Back at MWC 2019, many were interested in this smartphone, but the Indiegogo crowdfunding campaign that was supposed to finance its manufacture has just reached a rather unfortunate end.

The fixed goal of the campaign was to hit the US$1,200,000 mark. The only deals that were claimed are the early bird US$549 single unit (down from US$699) — only 7 of 200 and the US$1,587 3x pack (3 claimed). Strange enough, the Indiegogo page shows 11 backers, but only 10 packages were claimed. While this might be an error, even 100 backers could not have made this look much better.

Fortunately, those few backers who are looking for a Google Android-driven handset with a very generous battery capacity can go with the BlackView P10000 Pro (11,000 mAh battery) and a few other similar devices from similar brands that can be usually found on AliExpress, GearBest, and so on. 

If the Energizer Power Max P18K Pop would have been priced below US$300, do you think that this crowdfunding campaign could have been successful? Leaving the price aside, would you use a handset that is about 5 times as heavy and 3 times thicker than an average smartphone just for the sake of autonomy?


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2019 05 > Big is not enough: The Energizer Power Max P18K Pop has failed
Codrut Nistor, 2019-05- 1 (Update: 2019-05- 1)