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Apple reduces almost all prices in the App Store across multiple markets

Buying apps or DLCs in the App Store will soon be a bit cheaper in Europe. (Image source: James Yarema)
Buying apps or DLCs in the App Store will soon be a bit cheaper in Europe. (Image source: James Yarema)
Apple has announced that it has reduced prices in the App Store within the European Union for all apps and in-app purchases, but not for automatically renewed subscriptions. Comparable price reductions also apply in South Africa and the UK.

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In an update for developers, Apple has announced that prices for apps and in-app purchases will be adjusted in some regions, including all Eurozone countries. Apple states that these changes allow it to respond to currency fluctuations and tax adjustments. This fits in with price fluctuations that the Euro, Pound Sterling and South African Rand have experienced against the US dollar in the last few years.

Accordingly, Apple has published a new price list that details all its changes across multiple countries. In short, many apps in the Eurozone will drop from €1.09 to €0.99 or €4.49 to €3.99. It is worth mentioning that Apple already offers 'Alternate Tiers' in lower price segments up to €5, allowing developers to offer more palatable prices to consumers.

Subscription pricing will also be adjusted, but only for new subscribers. These changes do not apply to existing customers whose subscriptions are automatically renewed, although developers can also adjust these subscription prices. Apple says that it will implement these changes within the next few days.

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(Image source: Apple)
(Image source: Apple)

Source(s)

Apple (1) (2) via MacRumors, James Yarema - Image credit

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Alex Alderson
Alex Alderson - Senior Tech Writer - 4126 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 08 > Apple reduces almost all prices in the App Store across multiple markets
Alex Alderson, 2021-08- 4 (Update: 2021-08- 4)