Apple reduces almost all prices in the App Store across multiple markets
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In an update for developers, Apple has announced that prices for apps and in-app purchases will be adjusted in some regions, including all Eurozone countries. Apple states that these changes allow it to respond to currency fluctuations and tax adjustments. This fits in with price fluctuations that the Euro, Pound Sterling and South African Rand have experienced against the US dollar in the last few years.
Accordingly, Apple has published a new price list that details all its changes across multiple countries. In short, many apps in the Eurozone will drop from €1.09 to €0.99 or €4.49 to €3.99. It is worth mentioning that Apple already offers 'Alternate Tiers' in lower price segments up to €5, allowing developers to offer more palatable prices to consumers.
Subscription pricing will also be adjusted, but only for new subscribers. These changes do not apply to existing customers whose subscriptions are automatically renewed, although developers can also adjust these subscription prices. Apple says that it will implement these changes within the next few days.