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Apple finally lets Indian users custom configure MacBooks and Mac Pros

New custom Mac orders might take over a month to be fulfilled in India (Image source: Apple)
New custom Mac orders might take over a month to be fulfilled in India (Image source: Apple)
Apple is finally allowing Indian customers to purchase customized, configure-to-build Mac and MacBook variants. This move gives Indian Mac buyers much-needed flexibility in terms of RAM, storage, and CPU/GPU configurations.
Arjun Krishna Lal,

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Signaling the strategic importance of one of the world's largest mobile and PC markets, Apple is finally allowing Indian customers to request configure-to-order and build-to-order Macs and MacBooks. Earlier, Indian customers could only choose from a selection of preconfigured options. This means that users with specific needs (e.g. more RAM but without a high-end graphics card) were left out in the cold.

Customers can reach out to authorized Apple resellers to avail the configure-to-order service. However, it might take as long as five weeks for orders to be fulfilled, understandable in the current COVID-19 environment. 

The move comes alongside a number of other India-friendly Apple decisions over the past few months. Apple is set to introduce it's very first physical retail store in the country soon. Moreover, Apple may be looking to move as much as US$ 40 billion worth of business over to India from China in the months and years to come. In the here and now, though, enabling configure-to-order is a welcome move and should give Apple customers in India greater flexibility. 

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Arjun Krishna Lal
Arjun Krishna Lal - Tech Writer - 465 articles published on Notebookcheck since 2019
I've had a passion for PC gaming since 1996, when I watched my dad score frags in Quake as a 1 year-old. I've gone on to become a Penguin-published author and tech journalist. Apart from working as an editor at Notebookcheck, I write for outlets including TechSpot and Gamingbolt. I’m the Director of Content at Flying V Group, one of the top 5 digital marketing agencies in Orange County. When I'm not traveling the world, gathering stories for my next book, you can find me tinkering with my PC.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 05 > Apple finally lets Indian users custom configure MacBooks and Mac Pros
Arjun Krishna Lal, 2020-05-27 (Update: 2020-05-27)