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Another key executive leaves Essential

Source: Essential
Source: Essential
Brian Wallace, former director of marketing for Essential, has left the startup. His departure follows that of Andy Fouché, former head of communications, last month. These departures will only add to Essential's recent problems.

Essential, a new smartphone company headed by the creator of Android, Andy Rubin, has run into its fair share of troubles as it struggles to bring the Essential Phone to market. Those problems seem to be compounding as time goes on, and the departure of another key executive won’t help things. Brian Wallace, the (now) former Vice President of marketing, has left Essential.

Wallace has a storied history in marketing. After leading Samsung’s mobile marketing push in the United States with their “Next Big Thing” campaign, Wallace headed the marketing team at Magic Leap, an augmented reality startup. Wallace joined Essential last December to lead marketing for the smartphone startup before announcing his departure last Friday.

Wallace’s departure follows that of Andy Fouché, who led the communications team at Essential until some time last month. These departures only add to the problems that Essential has encountered; last month, the Essential Phone missed its promised shipping date. Essential still has their sights set high, though. Just yesterday, news broke that the company was planning on launching its smartphone across Europe and Asia and was currently in works with specific carriers in those regions to sell the device exclusively.

So don’t count Essential out just yet. The phone is still planned for release later this summer. They just may not have a marketing manager to advertise it anymore.


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Sam Medley, 2017-07-18 (Update: 2017-07-18)