Amazon India will require sellers to display 'country of origin' on every product listing by August 10

Diplomatic relations between India and China are at an all-time low due to an ongoing territorial dispute. A few weeks ago, the Indian government banned 59 Chinese apps in the country. The list included big names such as TikTok, UCBrowser, and ShareIt. Following a new directive by the Indian Trade Ministry, Amazon India has now made it mandatory for sellers to specify which country a product was manufactured in.

According to a report by The Times of India, sellers have to display the country of origin on every product listing. They have until August 10 to comply, and failure to do so by that date could attract punitive measures like delisting of the SKU. While a month's notice is sufficient for most sellers to bring their listings up to spec, it will be a bit of a chore as Amazon India hosts about 500,000 sellers with a whopping 180 million items up for grabs.

We can expect other e-commerce giants such as Flipkart to implement a similar measure in the coming days. Whether or not this deters consumers from buying Chinese-origin products remains to be seen. Despite the overwhelming anti-China sentiment that has gripped the nation, products such as the Redmi Note 9 Pro and OnePlus Smart TVs continue to sell like hotcakes, with units flying off the shelves within minutes of going on sale.