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Amazon Fire HD 10 (2017) Tablet Review

Daniel Schmidt (translated by Frank Xia), 11/24/2017

Couch surfer. Amazon Prime customers who do not mind some advertisements will find the 10-inch seventh generation Fire HD Tablet great value for money. As expected, the tablet is no high-end product, however it definitely comes with a few high value components that make it an entertainment specialist. In our review, we will shed light onto the limitations you can expect with this device.

For the original German review, see here.

Amazon Fire Tablets are synonymous with comparably low prices. However, it quickly becomes apparent that low prices come with a cost of their own, especially when using the Fire 7 or the Fire HD 8. We are therefore surprised to find that the seventh generation Amazon Fire HD 10 has few limitations, and is designed above all to be a home multimedia device for Amazon users. To this end, the tablet has a high-resolution display, stereo speakers and an SoC that is quite strong, even though it is no longer of the latest generation. The voice assistant Alexa is also on board. The device comes in either 32 or 64 GB variants, both of which can be expanded with a micro-SD card. Those who default to special offers will receive a tablet that has advertisements on the lock screen, but is fifteen Euros (~$18) cheaper. The advertisements can also be removed later, at a cost. The 32 GB variant costs about 180 Euros (~$214) with special offers. Those that decide upon the larger model without advertisements will need to cough up no more than 225 Euros (~$268). Amazon Prime members receive a general discount of 20 Euros (~$24), which means the Fire HD 10 can be had at a starting price of 160 Euros (~$190).

The market for tablets is not particularly lively, which is why the competition is limited. The Acer Iconia Tab 10 (A3-A50), also a multimedia-oriented Tablet, can definitely be included. The Asus ZenPad 3s 10 Z500M is similar in terms of specifications, and the Lenovo Tab 4 10 as well as the Huawei Mediapad T3 10 are at a similar price point. For reference, we will also take the Apple iPad (2017) into the comparison field.

Amazon Fire HD 10 2017 (Fire Series)
Processor
Graphics adapter
Memory
2048 MB 
Display
10.1 inch 16:10, 1920 x 1200 pixel 224 PPI, capacitive touchscreen, ten finger multitouch, IPS, glossy: yes
Storage
64 GB eMMC Flash, 64 GB 
, 53.99 GB free
Connections
1 USB 2.0, Audio Connections: kombinierter Kopfhörer- und Mikrofonanschluss (3,5 mm), Card Reader: micro-SD up to 256 GB (SDHC, SDXC), Brightness Sensor, Sensors: 3 axis accelerometer, OTG
Networking
802.11 a/b/g/n/ac (a/b/g/n/ac), Bluetooth 4.1
Size
height x width x depth (in mm): 9.8 x 262 x 159 ( = 0.39 x 10.31 x 6.26 in)
Battery
24.82 Wh, 6300 mAh Lithium-Ion, 3,94 Volt, Battery runtime (according to manufacturer): 10 h
Operating System
Android 5.1 Lollipop
Camera
Primary Camera: 2 MPix (720p Video)
Secondary Camera: 0.3 MPix
Additional features
Speakers: stereo speakers, Dolby Atmos, Keyboard: Virtual, Power Supply, USB cable, Fire OS, Alexa Hands-free, 12 Months Warranty, fanless
Weight
497 g ( = 17.53 oz / 1.1 pounds), Power Supply: 85 g ( = 3 oz / 0.19 pounds)
Price
225 Euro

 

Case

The Amazon Fire HD 10 (2017) weighs about 500 grams (~1.1 lb) and sits well in the hand because of its rounded-off edges. The case is entirely made out of plastic. The slightly rough black surface is easy to grip, although fingerprints quickly become noticeable. In addition, even small scratches are visible on the chassis, which is why we recommend the use of the optional protective case.

Purely in terms of cosmetics, the tablet looks neither delicate nor stylish, but fit for purpose and rather like a product from previous years. However, this is not particularly annoying. The micro-SD card slot is protected by a cover and can be opened without an additional tool. The battery is built in, and there is no protection against dust and water.

Size Comparison

Connections

The connections on the Amazon Fire HD 10 (2017) are quite spartan and limited to only the essentials. The micro-USB port transfers data on the 2.0 standard and does not support video display, although it does support OTG, which allows external peripheral devices and storage solutions to be connected.

The micro-SD card slot accepts SDHC as well as SDXC standards and according to the manufacturer, it supports cards of up to 256 GB. However, larger storage devices should also work fine. Both media and apps can be stored on the micro-SD card.

Bluetooth 4.1 is supported, NFC is not. It is also not possible to mirror the display on an external device using Miracast.

Top edge: 2x speakers
Top edge: 2x speakers
left side
left side
right: power, USB, microphone, audio, volume controls
right: power, USB, microphone, audio, volume controls
bottom edge: micro-SD card slot
bottom edge: micro-SD card slot

Software

Amazon relies on their proprietary Fire OS 5.6, based on the outdated Android 5.1 Lollipop, as the operating system. Those who can already claim to own a Fire tablet will quickly find their bearings. The user interface is deliberately adapted to suit Amazon’s offerings, and the manufacturer has preloaded its own app store. This does not offer nearly as wide a range as the Google Play Store, which, like the other Google services, is not pre-installed. Those wishing to use Google’s variety can manually install the necessary apps afterwards. 

The apps and additionally loadable services of the Amazon Fire HD 10 (2017) are identical with those of the Fire 7 or Fire HD 8. The ability to use the voice assistant Alexa is new in the Fire HD 10, although it is also available in the smart speaker Amazon Echo Dot, among other places

It is difficult to say how safe the old version of Android is as Amazon does not allow deep access into the system and keeps its options light. However, updates are regularly rolled out by the Americans. For the most part, the updates install themselves automatically while in use and do not require a restart.

Amazon Fire HD 10: FireOS 5.6
Amazon Fire HD 10: FireOS 5.6
Amazon Fire HD 10: FireOS 5.6
Amazon Fire HD 10: FireOS 5.6

Communication

The Amazon Fire HD 10 (2017) is equipped only with a Wi-Fi module; there is no LTE variant. The IEEE-802.11 standards are supported, and the tablet supports both the 2.4 GHz and the 5.0 GHz networks. As expected, MIMO radio technology is not built in, so the measured transfer speeds to our reference router Linksys EA8500 are only acceptable. In the immediate vicinity of the Access Point (AP), the attenuation on the 2.4 GHz network is in a good spot at -38 dBm. Even at 12 m (~39 ft) away from the AP, the -70 dBm attenuation is still reasonable, although it is no longer sufficient for comfortable web browsing, not to mention video streaming. This is why we can only certify the Fire HD 10 as ‘average’ in terms of radio range.

There is no built-in GPS module, which means that positioning can only take place over Wi-Fi.

Networking
iperf3 Client (receive) TCP 1 m 4M x10
Apple iPad (2017)
A9 / PowerVR GT7600, A9, 128 GB NVMe
465 MBit/s ∼100% +93%
Asus ZenPad 3s 10 Z500M
PowerVR GX6250, MT8176, 64 GB eMMC Flash
254 MBit/s ∼55% +5%
Amazon Fire HD 10 2017
PowerVR GX6250, MT8173, 64 GB eMMC Flash
241 MBit/s ∼52%
Huawei MediaPad T3 10
Adreno 308, 425, 16 GB eMMC Flash
122 MBit/s ∼26% -49%
Lenovo Tab 4 10
Adreno 308, 425, 16 GB eMMC Flash
49.3 MBit/s ∼11% -80%
iperf3 Client (transmit) TCP 1 m 4M x10
Apple iPad (2017)
A9 / PowerVR GT7600, A9, 128 GB NVMe
389 MBit/s ∼100% +71%
Asus ZenPad 3s 10 Z500M
PowerVR GX6250, MT8176, 64 GB eMMC Flash
246 MBit/s ∼63% +8%
Amazon Fire HD 10 2017
PowerVR GX6250, MT8173, 64 GB eMMC Flash
227 MBit/s ∼58%
Huawei MediaPad T3 10
Adreno 308, 425, 16 GB eMMC Flash
112 MBit/s ∼29% -51%
Lenovo Tab 4 10
Adreno 308, 425, 16 GB eMMC Flash
50.9 MBit/s ∼13% -78%

Cameras

Amazon Fire HD 10 (2017): Front camera picture
Front camera picture

One look at the technical specifications of the camera on the Amazon Fire HD 10 (2017) already reveals that cameras are not for photo hobbyists. The tablet offers a bland diet of 0.3 megapixels on the front and 2.0 megapixels on the back. The capture quality is correspondingly poor. The front camera is in the best of cases sufficient for video calls under good lighting conditions, and even here should the bar not be set too high.

Although the main camera has a somewhat higher resolution, it too is qualitatively miles away from budget entry devices. The photos are somewhat blurry even under daylight, details are lost in a mash of pixels, and differences in lighting conditions ensure partial overexposure. A surprisingly large amount of light is captured under weak lighting conditions, although the resulting images are dreadful.

Video quality paints a similar picture and can only be captured in a 1280x720 pixel resolution.

Image Comparison

Choose a scene and navigate within the first image. One click changes the position on touchscreens. One click on the zoomed-in image opens the original in a new window. The first image shows the scaled photograph of the test device.

Scene 1Scene 2Scene 3
click to load images

The main camera is not convincing even under controlled lighting conditions. The pictures are not sharp and are wrought with strong chromatic aberrations. The colors are very oversaturated and shades of gray look lackluster.

Accessories and Warranty

In the packaging of the Amazon Fire HD 10 (2017), there is a modular power adaptor with a stated performance of 9.36 watts (5.2 Volts, 1.8 Ampere), a USB cable, a quick start guide and a foldout with the conditions of the warranty. The manufacturer offers an optional protective case (30 Euros) (~$36) in several colors. The case is well manufactured and can also serve as a stand for the tablet in both portrait and landscape orientations.

Amazon only offers 12 months of warranty on its products; retailers’ guarantees are not affected by this policy.

Amazon Fire HD 10 (2017) with original protective case
Amazon Fire HD 10 (2017) with original protective case
Amazon Fire HD 10 (2017) with original protective case

Input Devices and Handling

The capacitive touchscreen on the Amazon Fire HD 10 (2017) supports up to ten finger multi-touch, works well even around the edges and has good gliding properties. The physical buttons for power and volume controls are made of plastic, have clear pressure points and work reliably. Their positioning takes a bit of getting used to, however.

The seventh generation Fire HD 10 is the first mobile device from Amazon with the integrated Alexa assistant. The assistant works well as expected, and we have already scrutinized it more closely in our test against the Amazon Echo Dot. However, the function to search for new Smart Home devices did not work and resulted in error messages. Amazon will surely make improvements in this area with an update.

Amazon Fire HD 10 (2017): Keyboard in portrait
Amazon Fire HD 10 (2017): Keyboard in landscape
Amazon Fire HD 10 (2017): Alexa does not currently recognise any new Smart Home devices

Display

Amazon Fire HD 10 (2017): Subpixel image
Subpixel image
Amazon Fire HD 10 (2017): Clouding
visible light halos

The Amazon Fire HD 10 (2017) has a 10.1-inch (25.65 cm) IPS display at a 1920x1200 resolution. The pixel density is therefore at an acceptable level, and there are no visible blocky or blurred images when the screen is viewed at usual distances.

The panel’s brightness is more than acceptable at 399 cd/m². Moreover, the illumination is also very even. Together with a good black value of 0.38 cd/m², this results in a strong contrast ratio if 1.121:1. The measured values remain constant even under a uniform distribution of light and dark surfaces (APL 50) as well as with the ambient light sensor activated.

The display on the Fire HD 10 is not entirely free of clouding. However, this is only visible on a completely black screen in dark lighting conditions and is not disruptive to day-to-day use.

395
cd/m²
398
cd/m²
395
cd/m²
399
cd/m²
426
cd/m²
394
cd/m²
399
cd/m²
388
cd/m²
397
cd/m²
Distribution of brightness
X-Rite i1Pro 2
Maximum: 426 cd/m² Average: 399 cd/m² Minimum: 3.65 cd/m²
Brightness Distribution: 91 %
Center on Battery: 426 cd/m²
Contrast: 1121:1 (Black: 0.38 cd/m²)
ΔE Color 4.5 | 0.4-29.43 Ø6.3
ΔE Greyscale 5.2 | 0.64-98 Ø6.5
Gamma: 2.23
Amazon Fire HD 10 2017
IPS, 1920x1200, 10.1
Asus ZenPad 3s 10 Z500M
IPS, 2048x1536, 9.7
Lenovo Tab 4 10
IPS, 1280x800, 10.1
Huawei MediaPad T3 10
IPS, 1280x800, 9.6
Apple iPad (2017)
IPS, 2048x1536, 9.7
Screen
-11%
0%
2%
26%
Brightness middle
426
489
15%
316
-26%
410
-4%
514
21%
Brightness
399
443
11%
305
-24%
409
3%
485
22%
Brightness Distribution
91
86
-5%
86
-5%
92
1%
88
-3%
Black Level *
0.38
0.43
-13%
0.2
47%
0.32
16%
0.46
-21%
Contrast
1121
1137
1%
1580
41%
1281
14%
1117
0%
Colorchecker DeltaE2000 *
4.5
5.5
-22%
5
-11%
4.5
-0%
1.4
69%
Colorchecker DeltaE2000 max. *
7.9
11.6
-47%
8.7
-10%
14.2
-80%
2.9
63%
Greyscale DeltaE2000 *
5.2
6.7
-29%
5.7
-10%
2
62%
2.1
60%
Gamma
2.23 108%
2.06 117%
2.25 107%
2.17 111%
2.22 108%
CCT
6875 95%
7457 87%
7921 82%
6930 94%
6647 98%

* ... smaller is better

Screen Flickering / PWM (Pulse-Width Modulation)

To dim the screen, some notebooks will simply cycle the backlight on and off in rapid succession - a method called Pulse Width Modulation (PWM) . This cycling frequency should ideally be undetectable to the human eye. If said frequency is too low, users with sensitive eyes may experience strain or headaches or even notice the flickering altogether.
Screen flickering / PWM detected 80650 Hz ≤ 55 % brightness setting

The display backlight flickers at 80650 Hz (Likely utilizing PWM) Flickering detected at a brightness setting of 55 % and below. There should be no flickering or PWM above this brightness setting.

The frequency of 80650 Hz is quite high, so most users sensitive to PWM should not notice any flickering.

In comparison: 53 % of all tested devices do not use PWM to dim the display. If PWM was detected, an average of 8813 (minimum: 43 - maximum: 142900) Hz was measured.

Pulse width modulation is used in the Amazon Fire HD 10 (2017), albeit at a higher frequency than usual, so that even sensitive users should have no issues. Moreover, the minimal brightness of under 4 cd/m² is very low, which is why the tablet, in combination with the blue light filter, is suited for enjoying some evening reading without too much eyestrain.

We have more closely examined the color production of the tablet with a photospectrometer and the analysis software CalMAN. In light of the price range, the deviations are tolerable and not too apparent in daily use; the gentle green cast in the grayscales makes images look a little sickly at flat viewing angles.

Grayscale (Targeted Spectrum: sRGB)
Grayscale (Targeted Spectrum: sRGB)
Mixed Colors (Targeted Spectrum: sRGB)
Mixed Colors (Targeted Spectrum: sRGB)
Color Spectrum (Targeted Spectrum: sRGB)
Color Spectrum (Targeted Spectrum: sRGB)
Saturation (Targeted Spectrum: sRGB)
Saturation (Targeted Spectrum: sRGB)

Display Response Times

Display response times show how fast the screen is able to change from one color to the next. Slow response times can lead to afterimages and can cause moving objects to appear blurry (ghosting). Gamers of fast-paced 3D titles should pay special attention to fast response times.
       Response Time Black to White
37.2 ms ... rise ↗ and fall ↘ combined↗ 12.4 ms rise
↘ 14.8 ms fall
The screen shows slow response rates in our tests and will be unsatisfactory for gamers.
In comparison, all tested devices range from 0.8 (minimum) to 240 (maximum) ms. » 94 % of all devices are better.
This means that the measured response time is worse than the average of all tested devices (25.8 ms).
       Response Time 50% Grey to 80% Grey
40.4 ms ... rise ↗ and fall ↘ combined↗ 22 ms rise
↘ 18.4 ms fall
The screen shows slow response rates in our tests and will be unsatisfactory for gamers.
In comparison, all tested devices range from 0.9 (minimum) to 636 (maximum) ms. » 47 % of all devices are better.
This means that the measured response time is similar to the average of all tested devices (41.3 ms).

The Amazon Fire HD 10 (2017) performs quite well in the open, as long as it is not placed against direct sunlight. In this scenario, the reflections of the display surface are quite annoying and the brightness of the tablet is no longer sufficient. However, shady areas or cloudy skies pose no problem.

The stability of the viewing angle on the Amazon Fire HD 10 (2017) is good, as expected. The IPS panel does not allow for color inversions and ghost effects, although slight losses in brightness as well as the aforementioned greenish tint are visible at flat viewing angles. However, neither is of particular consequence in daily use.

Viewing Angle Stability of the Amazon Fire HD 10 (2017)
Viewing Angle Stability of the Amazon Fire HD 10 (2017)

Performance

With a MediaTek MT8173 SoC, the Amazon Fire HD 10 (2017) has comparatively strong specifications and offers top-class performance at the price of an entry-level device. In addition, there is 2 GB RAM as well as an Imagination PowerVR GX6250 graphics unit. However, this package is no longer brand new, which is particularly apparent in terms of the GPU. For example, it does not support all modern APIs such as Vulkan.

The Fire HD 10 (2017) performs well in system and CPU benchmarks, and sometimes offers considerably more computing power than the competition from Lenovo and Huawei. Even the device’s graphics benchmarking is substantially above those of the aforementioned competitors despite the fact that the Fire has to work through a higher resolution.

AnTuTu v6 - Total Score
Apple iPad (2017)
128706 Points ∼56% +102%
Asus ZenPad 3s 10 Z500M
74177 Points ∼32% +16%
Amazon Fire HD 10 2017
63777 Points ∼28%
Huawei MediaPad T3 10
36871 Points ∼16% -42%
Lenovo Tab 4 10
36868 Points ∼16% -42%
PCMark for Android
Work 2.0 performance score
Amazon Fire HD 10 2017
3678 Points ∼36%
Huawei MediaPad T3 10
3458 Points ∼34% -6%
Lenovo Tab 4 10
3307 Points ∼32% -10%
Work performance score
Amazon Fire HD 10 2017
4895 Points ∼48%
Huawei MediaPad T3 10
4813 Points ∼47% -2%
Lenovo Tab 4 10
4518 Points ∼44% -8%
Asus ZenPad 3s 10 Z500M
3898 Points ∼38% -20%
BaseMark OS II
Web
Apple iPad (2017)
1213 Points ∼72% +20%
Asus ZenPad 3s 10 Z500M
1086 Points ∼64% +8%
Amazon Fire HD 10 2017
1010 Points ∼60%
Huawei MediaPad T3 10
753 Points ∼44% -25%
Lenovo Tab 4 10
745 Points ∼44% -26%
Graphics
Apple iPad (2017)
4569 Points ∼49% +448%
Asus ZenPad 3s 10 Z500M
1185 Points ∼13% +42%
Amazon Fire HD 10 2017
833 Points ∼9%
Lenovo Tab 4 10
444 Points ∼5% -47%
Huawei MediaPad T3 10
437 Points ∼5% -48%
Memory
Asus ZenPad 3s 10 Z500M
1887 Points ∼39% +25%
Amazon Fire HD 10 2017
1513 Points ∼32%
Huawei MediaPad T3 10
1372 Points ∼29% -9%
Apple iPad (2017)
1341 Points ∼28% -11%
Lenovo Tab 4 10
758 Points ∼16% -50%
System
Apple iPad (2017)
4680 Points ∼46% +101%
Asus ZenPad 3s 10 Z500M
3071 Points ∼30% +32%
Amazon Fire HD 10 2017
2329 Points ∼23%
Lenovo Tab 4 10
1475 Points ∼14% -37%
Huawei MediaPad T3 10
1397 Points ∼14% -40%
Overall
Apple iPad (2017)
2441 Points ∼57% +86%
Asus ZenPad 3s 10 Z500M
1652 Points ∼38% +26%
Amazon Fire HD 10 2017
1312 Points ∼30%
Huawei MediaPad T3 10
891 Points ∼21% -32%
Lenovo Tab 4 10
780 Points ∼18% -41%
Geekbench 4.1/4.2
Compute RenderScript Score
Amazon Fire HD 10 2017
1562 Points ∼11%
Lenovo Tab 4 10
1398 Points ∼10% -10%
64 Bit Multi-Core Score
Amazon Fire HD 10 2017
3305 Points ∼9%
Lenovo Tab 4 10
1896 Points ∼5% -43%
Huawei MediaPad T3 10
1870 Points ∼5% -43%
64 Bit Single-Core Score
Amazon Fire HD 10 2017
1204 Points ∼20%
Lenovo Tab 4 10
676 Points ∼11% -44%
Huawei MediaPad T3 10
666 Points ∼11% -45%
3DMark
2560x1440 Sling Shot Extreme (ES 3.1) Physics
Asus ZenPad 3s 10 Z500M
2054 Points ∼56% +51%
Amazon Fire HD 10 2017
1363 Points ∼37%
Apple iPad (2017)
1098 Points ∼30% -19%
2560x1440 Sling Shot Extreme (ES 3.1) Graphics
Apple iPad (2017)
2519 Points ∼47% +510%
Asus ZenPad 3s 10 Z500M
763 Points ∼14% +85%
Amazon Fire HD 10 2017
413 Points ∼8%
2560x1440 Sling Shot Extreme (ES 3.1)
Apple iPad (2017)
1957 Points ∼41% +300%
Asus ZenPad 3s 10 Z500M
887 Points ∼19% +81%
Amazon Fire HD 10 2017
489 Points ∼10%
Huawei MediaPad T3 10
Points ∼0% -100%
2560x1440 Sling Shot OpenGL ES 3.0 Physics
Asus ZenPad 3s 10 Z500M
1955 Points ∼54% +45%
Amazon Fire HD 10 2017
1347 Points ∼37%
Apple iPad (2017)
1074 Points ∼29% -20%
Huawei MediaPad T3 10
895 Points ∼25% -34%
Lenovo Tab 4 10
880 Points ∼24% -35%
2560x1440 Sling Shot OpenGL ES 3.0 Graphics
Apple iPad (2017)
4320 Points ∼52% +622%
Asus ZenPad 3s 10 Z500M
970 Points ∼12% +62%
Amazon Fire HD 10 2017
598 Points ∼7%
Huawei MediaPad T3 10
43 Points ∼1% -93%
Lenovo Tab 4 10
42 Points ∼1% -93%
2560x1440 Sling Shot OpenGL ES 3.0
Apple iPad (2017)
2584 Points ∼41% +279%
Asus ZenPad 3s 10 Z500M
1092 Points ∼17% +60%
Amazon Fire HD 10 2017
682 Points ∼11%
Huawei MediaPad T3 10
55 Points ∼1% -92%
Lenovo Tab 4 10
53 Points ∼1% -92%
1280x720 offscreen Ice Storm Unlimited Physics
Asus ZenPad 3s 10 Z500M
16449 Points ∼21% +9%
Amazon Fire HD 10 2017
15117 Points ∼19%
Apple iPad (2017)
13324 Points ∼17% -12%
Huawei MediaPad T3 10
10470 Points ∼13% -31%
Lenovo Tab 4 10
10388 Points ∼13% -31%
1280x720 offscreen Ice Storm Unlimited Graphics Score
Apple iPad (2017)
44645 Points ∼9% +250%
Asus ZenPad 3s 10 Z500M
14121 Points ∼3% +11%
Amazon Fire HD 10 2017
12771 Points ∼3%
Huawei MediaPad T3 10
5467 Points ∼1% -57%
Lenovo Tab 4 10
5456 Points ∼1% -57%
1280x720 offscreen Ice Storm Unlimited Score
Apple iPad (2017)
29326 Points ∼14% +122%
Amazon Fire HD 10 2017
13227 Points ∼6%
Asus ZenPad 3s 10 Z500M
9548 Points ∼5% -28%
Huawei MediaPad T3 10
6116 Points ∼3% -54%
Lenovo Tab 4 10
6100 Points ∼3% -54%
GFXBench (DX / GLBenchmark) 2.7
1920x1080 T-Rex HD Offscreen C24Z16
Apple iPad (2017)
80.8 fps ∼5% +267%
Asus ZenPad 3s 10 Z500M
29 fps ∼2% +32%
Amazon Fire HD 10 2017
22 fps ∼1%
Lenovo Tab 4 10
7.7 fps ∼0% -65%
Huawei MediaPad T3 10
7.6 fps ∼0% -65%
T-Rex HD Onscreen C24Z16
Apple iPad (2017)
56 fps ∼12% +167%
Asus ZenPad 3s 10 Z500M
23 fps ∼5% +10%
Amazon Fire HD 10 2017
21 fps ∼5%
Huawei MediaPad T3 10
13 fps ∼3% -38%
Lenovo Tab 4 10
13 fps ∼3% -38%
GFXBench 3.0
off screen Manhattan Offscreen OGL
Apple iPad (2017)
40.6 fps ∼7% +310%
Asus ZenPad 3s 10 Z500M
14 fps ∼3% +41%
Amazon Fire HD 10 2017
9.9 fps ∼2%
Lenovo Tab 4 10
2.8 fps ∼1% -72%
Huawei MediaPad T3 10
2.7 fps ∼0% -73%
on screen Manhattan Onscreen OGL
Apple iPad (2017)
28.7 fps ∼8% +202%
Asus ZenPad 3s 10 Z500M
9.7 fps ∼3% +2%
Amazon Fire HD 10 2017
9.5 fps ∼3%
Huawei MediaPad T3 10
5.8 fps ∼2% -39%
Lenovo Tab 4 10
5.5 fps ∼2% -42%
GFXBench 3.1
off screen Manhattan ES 3.1 Offscreen
Apple iPad (2017)
28.5 fps ∼5% +482%
Amazon Fire HD 10 2017
4.9 fps ∼1%
Asus ZenPad 3s 10 Z500M
fps ∼0% -100%
on screen Manhattan ES 3.1 Onscreen
Apple iPad (2017)
18.5 fps ∼11% +294%
Amazon Fire HD 10 2017
4.7 fps ∼3%
Asus ZenPad 3s 10 Z500M
fps ∼0% -100%
GFXBench
off screen Car Chase Offscreen
Amazon Fire HD 10 2017
2 fps ∼1%
Asus ZenPad 3s 10 Z500M
fps ∼0% -100%
on screen Car Chase Onscreen
Amazon Fire HD 10 2017
2 fps ∼2%
Asus ZenPad 3s 10 Z500M
fps ∼0% -100%
Basemark ES 3.1 / Metal - offscreen Overall Score
Apple iPad (2017)
1061 Points ∼57%

Legend

 
Amazon Fire HD 10 2017 Mediatek MT8173, PowerVR GX6250, 64 GB eMMC Flash
 
Asus ZenPad 3s 10 Z500M Mediatek MT8176, PowerVR GX6250, 64 GB eMMC Flash
 
Lenovo Tab 4 10 Qualcomm Snapdragon 425 (MSM8917), Qualcomm Adreno 308, 16 GB eMMC Flash
 
Huawei MediaPad T3 10 Qualcomm Snapdragon 425 (MSM8917), Qualcomm Adreno 308, 16 GB eMMC Flash
 
Apple iPad (2017) Apple A9, Apple A9 / PowerVR GT7600, 128 GB NVMe

Amazon has preloaded its own Silk Browser. This performs quite well in benchmarks and allows for pleasant surfing through the World Wide Web. In Google Octane 2.0 and the WebXPRT 2015, the Fire HD 10 (2017) performs even better than the nominally faster Zenpad 3s 10.

Octane V2 - Total Score
Apple iPad (2017)
18148 Points ∼100% +112%
Amazon Fire HD 10 2017 (Amazon Silk 61.2)
8570 Points ∼47%
Asus ZenPad 3s 10 Z500M (Chrome 55)
3596 Points ∼20% -58%
Lenovo Tab 4 10 (Chrome 60)
2955 Points ∼16% -66%
Huawei MediaPad T3 10 (Chrome 58)
2657 Points ∼15% -69%
WebXPRT 2015 - Overall Score
Apple iPad (2017)
205 Points ∼100% +50%
Amazon Fire HD 10 2017 (Amazon Silk 61.2)
137 Points ∼67%
Asus ZenPad 3s 10 Z500M (Chrome 55)
98 Points ∼48% -28%
Huawei MediaPad T3 10 (Chrome 58)
62 Points ∼30% -55%
Lenovo Tab 4 10 (Chrome 60)
62 Points ∼30% -55%
JetStream 1.1 - 1.1 Total Score
Apple iPad (2017)
128.6 Points ∼100% +177%
Asus ZenPad 3s 10 Z500M (Chrome 55)
57.4 Points ∼45% +24%
Amazon Fire HD 10 2017 (Amazon Silk 61.2)
46.39 Points ∼36%
Huawei MediaPad T3 10 (Chrome 58)
15.9 Points ∼12% -66%
Mozilla Kraken 1.1 - Total Score
Huawei MediaPad T3 10 (Chrome 58)
13191 ms * ∼100% -232%
Lenovo Tab 4 10 (Chrome 60)
12386 ms * ∼94% -212%
Amazon Fire HD 10 2017 (Amazon Silk 61.2)
3975.5 ms * ∼30%
Asus ZenPad 3s 10 Z500M (Chrome 55)
3001 ms * ∼23% +25%
Apple iPad (2017)
1457.7 ms * ∼11% +63%

* ... smaller is better

The Amazon Fire HD 10 (2017) has optionally 32 or 64 GB of storage, which is expandable via a micro-SD card. Our test device is the stronger variant and performs at the expected level in our speed test, although it paints a better picture overall than its competitors.

We checked the micro-SD card slot with our reference Toshiba Exceria Pro M501 (Max: 270MB/s read, 150MB/s write). Although the micro-SD slot is not slow, it does not come close to using the full potential of the memory module.

Amazon Fire HD 10 2017Asus ZenPad 3s 10 Z500MLenovo Tab 4 10Huawei MediaPad T3 10
AndroBench 3-5
-16%
17%
12%
Sequential Write 256KB SDCard
30.14 (Toshiba Exceria Pro M501)
26.9 (Toshiba Exceria Pro M401)
-11%
59.9
99%
58.7 (Toshiba Exceria Pro M401)
95%
Sequential Read 256KB SDCard
55.49 (Toshiba Exceria Pro M501)
45.15 (Toshiba Exceria Pro M401)
-19%
84.5
52%
83 (Toshiba Exceria Pro M401)
50%
Random Write 4KB
9.37
6.8
-27%
8.9
-5%
5.3
-43%
Random Read 4KB
27.72
24.85
-10%
32.3
17%
50
80%
Sequential Write 256KB
147.67
136.5
-8%
45.3
-69%
41.1
-72%
Sequential Read 256KB
262.2
209.3
-20%
275
5%
154.7
-41%

Gaming

The PowerVR GX6250 on board the Amazon Fire HD 10 (2017) is quite an old GPU, which in turn has to put out quite a high resolution on the display.  All games are playable on it, although, as our benchmarks with the racing game Asphalt 8 show, the tablet runs up against its limits on high graphics settings and cannot render the game smoothly. Other titles such as Dead Trigger 2 are limited to 30 fps from the get go.

The position sensor and the touchscreen function flawlessly, although the tablet itself is too heavy for long periods of action gaming. Quite a shame actually, as the speakers ensure comparatively good sound quality and are well positioned.

Amazon Fire HD 10 (2017): Asphalt 8
Asphalt 8
Amazon Fire HD 10 (2017): Dead Trigger 2
Dead Trigger 2
Asphalt 8: Airborne
 SettingsValue
 high22 fps
 very low30 fps
Temple Run 2
 SettingsValue
 default60 fps
Dead Trigger 2
 SettingsValue
 high30 fps

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Emissions

Temperature

The surface temperatures on the Amazon Fire HD 10 (2017) are very low when idling, not even scratching at the 30 °C (86 °F) mark. Under load, the temperatures tend to climb up to 40 °C (104 °F), which is noticeable to the touch, although neither unpleasant nor critical.

We analyzed how the SoC deals with rising heat levels with the help of the GFXBench Battery Test. The tablet had no problems there. In both the T-Rex test and the more demanding Manhattan test, we cannot see any signs of throttling.

Amazon Fire HD 10 (2017): T-Rex (OpenGL ES 2.0)
T-Rex (OpenGL ES 2.0)
Amazon Fire HD 10 (2017): Manhattan (OpenGL ES 3.1)
Manhattan (OpenGL ES 3.1)
Max. Load
 36.1 °C
97 F
32.7 °C
91 F
31.2 °C
88 F
 
 35.1 °C
95 F
30.9 °C
88 F
30 °C
86 F
 
 32.5 °C
91 F
29.9 °C
86 F
30.2 °C
86 F
 
Maximum: 36.1 °C = 97 F
Average: 32.1 °C = 90 F
26.3 °C
79 F
32.7 °C
91 F
39.9 °C
104 F
26.4 °C
80 F
26.7 °C
80 F
39 °C
102 F
26.2 °C
79 F
27.8 °C
82 F
33.6 °C
92 F
Maximum: 39.9 °C = 104 F
Average: 31 °C = 88 F
Power Supply (max.)  33.5 °C = 92 F | Room Temperature 20.4 °C = 69 F | Voltcraft IR-260
Amazon Fire HD 10 (2017): Heat map under load
Amazon Fire HD 10 (2017): Heat map under load

Speakers

Pink noise measurements of the Amazon Fire HD 10 (2017)
Pink noise measurements

There are two stereo speakers on the top edge of the Amazon Fire HD 10 (2017). This positioning is particularly practical when consuming media as the loudspeakers cannot be covered. Moreover, Dolby Atmos is on board, although we were unable to make out any opportunities to adjust its options or any other signs of its existence.

The speakers provide comparatively good sounds with a linear frequency response in terms of pink noise measurements. It is only the high frequencies that are too prominent while the basses are lacking. The tablet is more than satisfactory for watching TV shows on the couch; the range of sounds is not good enough for music.

External speakers or headphones can be connected and controlled via Bluetooth or with the 3.5 mm headphone jack, the latter of which performs its job very well and delivers a low-noise audio signal with high output volume.

dB(A) 0102030405060708090Deep BassMiddle BassHigh BassLower RangeMidsHigher MidsLower HighsMid HighsUpper HighsSuper Highs2035.230.72532.937.63137.232.84031.727.95039.6356328.328.78027.328.110026.936.812526.733.41602438.220020.945.525020.952.931519.554.140018.55950017.565.263017.567.680015.768.6100015.872.5125016.672.7160015.876.7200015.474.8250015.573.431501672400015.877.650001678.9630016.373.4800016.368.31000016.265.21250016.460.31600016.445.7SPL28.686.1N1.163.2median 16.4Amazon Fire HD 10 2017median 67.6Delta2.110.731.640.125.444.225.338.432.94133.644.931.646.528.446.82748.320.848.72250.121.353.120.858.621.264.919.468.619.570.217.771.217.969.317.873.617.378.517.480.716.781.317.277.918.27817.984.517.68617.789.817.886.617.982.718.181.818.280.830951.3103.7median 17.9Asus ZenPad 3s 10 Z500Mmedian 77.91.39.327.328.427.326.62826.62629.42629.23129.225.726.725.72726.72726.325.726.328.828.128.836.430.736.43321.73334.120.434.13922.53947.722.847.748.320.248.356.522.356.564.220.364.271.821.371.868.819.668.869.518.869.569.416.469.471.91671.972.515.872.574.615.874.676.315.376.38115.28180.41580.474.71574.776.415.276.467.315.267.352.615.152.687.23087.264.81.464.8median 68.8Huawei MediaPad T3 10median 18.8median 68.813.33.313.3hearing rangehide median Pink Noise
Amazon Fire HD 10 2017 audio analysis

(+) | speakers can play relatively loud (86.1 dB)
Bass 100 - 315 Hz
(-) | nearly no bass - on average 24.1% lower than median
(±) | linearity of bass is average (10.6% delta to prev. frequency)
Mids 400 - 2000 Hz
(+) | balanced mids - only 4.8% away from median
(+) | mids are linear (5.9% delta to prev. frequency)
Highs 2 - 16 kHz
(±) | higher highs - on average 5.8% higher than median
(+) | highs are linear (6.5% delta to prev. frequency)
Overall 100 - 16.000 Hz
(±) | linearity of overall sound is average (21.4% difference to median)
Compared to same class
» 44% of all tested devices in this class were better, 9% similar, 47% worse
» The best had a delta of 7%, average was 21%, worst was 36%
Compared to all devices tested
» 50% of all tested devices were better, 8% similar, 42% worse
» The best had a delta of 3%, average was 21%, worst was 53%

Asus ZenPad 3s 10 Z500M audio analysis

(+) | speakers can play relatively loud (94.99 dB)
Bass 100 - 315 Hz
(-) | nearly no bass - on average 24% lower than median
(+) | bass is linear (5% delta to prev. frequency)
Mids 400 - 2000 Hz
(±) | reduced mids - on average 5.4% lower than median
(+) | mids are linear (4.2% delta to prev. frequency)
Highs 2 - 16 kHz
(±) | higher highs - on average 5.7% higher than median
(+) | highs are linear (5.3% delta to prev. frequency)
Overall 100 - 16.000 Hz
(±) | linearity of overall sound is average (16.9% difference to median)
Compared to same class
» 21% of all tested devices in this class were better, 12% similar, 67% worse
» The best had a delta of 7%, average was 21%, worst was 36%
Compared to all devices tested
» 24% of all tested devices were better, 7% similar, 68% worse
» The best had a delta of 3%, average was 21%, worst was 53%

Huawei MediaPad T3 10 audio analysis

(+) | speakers can play relatively loud (87.2 dB)
Bass 100 - 315 Hz
(-) | nearly no bass - on average 32.3% lower than median
(±) | linearity of bass is average (9.4% delta to prev. frequency)
Mids 400 - 2000 Hz
(±) | reduced mids - on average 5.6% lower than median
(±) | linearity of mids is average (7.6% delta to prev. frequency)
Highs 2 - 16 kHz
(±) | higher highs - on average 7.8% higher than median
(+) | highs are linear (4.9% delta to prev. frequency)
Overall 100 - 16.000 Hz
(±) | linearity of overall sound is average (27% difference to median)
Compared to same class
» 84% of all tested devices in this class were better, 7% similar, 9% worse
» The best had a delta of 7%, average was 21%, worst was 36%
Compared to all devices tested
» 79% of all tested devices were better, 5% similar, 16% worse
» The best had a delta of 3%, average was 21%, worst was 53%

Frequency diagram for comparison (Check boxes above are (de)selectable!)

Energy Management

Power Consumption

The energy consumption of the Amazon Fire HD 10 (2017) is somewhat too high; above all, it should be a little lower when idle. Among the competition, the Lenovo Tab 4 10 requires less energy, although it does have a lower display resolution. The powerful SoC takes its due under load and significantly drains the battery.

The manufacturer specifies the charging time of the 6,300-mAh battery at around five hours. In our test, the charging was completed in four hours and eleven minutes, which is somewhat faster, although still extremely slow. Fast charging technology would definitely have been something to wish for.

Charging Time of the Amazon Fire HD 10 (2017)
Charging Time of the Amazon Fire HD 10 (2017)
Power Consumption
Off / Standbydarklight 0.01 / 0.24 Watt
Idledarkmidlight 1.55 / 4.17 / 4.25 Watt
Load midlight 7.13 / 9.63 Watt
 color bar
Key: min: dark, med: mid, max: light        Metrahit Energy
Amazon Fire HD 10 2017
6300 mAh
Asus ZenPad 3s 10 Z500M
5900 mAh
Lenovo Tab 4 10
7000 mAh
Apple iPad (2017)
8.827 mAh
Power Consumption
-15%
22%
-50%
Idle Minimum *
1.55
1.59
-3%
1.09
30%
2.06
-33%
Idle Average *
4.17
4.14
1%
3.71
11%
7.42
-78%
Idle Maximum *
4.25
4.23
-0%
3.84
10%
7.47
-76%
Load Average *
7.13
10.89
-53%
5.07
29%
9.45
-33%
Load Maximum *
9.63
11.58
-20%
6.88
29%
12.31
-28%

* ... smaller is better

Battery Life

In light of the power consumption, our expectations regarding the battery life on Amazon Fire HD 10 (2017) were somewhat muted. This is confirmed, most notably in our reading test, where our review unit does not last particularly long at sixteen hours, despite the fact that the display is quite dark on minimum brightness.

The battery tests offer the best comparison when surfing the web over Wi-Fi and endlessly playing Big Buck Bunny videos. Both of these tests are carried out with an adjusted display brightness of 150 cd/m². Among the competitors, only the MediaPad T3 had an even shorter battery life, although it does also have a significantly smaller battery. Above all, it is the iPad that justifies its markedly higher price with noticeably better battery performance.

When looking at the raw numbers, we are nonetheless able to certify the Fire HD 10 (2017) with quite a good total score. Additionally, there is an energy-saving mode, with which the battery life can be increased.

Battery Runtime
Idle (without WLAN, min brightness)
16h 00min
NBC WiFi Websurfing Battery Test 1.3 (Amazon Silk 61.2)
9h 02min
Big Buck Bunny H.264 1080p
9h 45min
Load (maximum brightness)
4h 34min
Amazon Fire HD 10 2017
6300 mAh
Asus ZenPad 3s 10 Z500M
5900 mAh
Lenovo Tab 4 10
7000 mAh
Huawei MediaPad T3 10
4800 mAh
Apple iPad (2017)
8.827 mAh
Battery Runtime
8%
17%
-7%
31%
Reader / Idle
960
1453
51%
1134
18%
1496
56%
H.264
585
600
3%
527
-10%
845
44%
WiFi v1.3
542
518
-4%
632
17%
439
-19%
764
41%
Load
274
225
-18%
229
-16%
225
-18%

Pros

+ good display
+ decent speakers
+ fast Wi-Fi
+ Alexa included
+ fast SoC
+ expandable storage

Cons

- old base software
- slow micro-SD card slot
- bad camera

Verdict

Reviewed: Amazon Fire HD 10 (2017)
Reviewed: Amazon Fire HD 10 (2017)

Those who purchase a seventh generation Amazon Fire HD 10 tablet will receive a multimedia specialist in Amazon's universe without any major shortcomings. It is exactly that which makes the device a real alternative and it is available for quite a low price.

On the plus side are a good display, decent speakers, fast Wi-Fi and a fast chipset that are usually only found in more expensive devices. On the other hand, the old base software that probably will not receive any further updates is a put-off.

The Amazon Fire HD 10 is a price-conscious alternative for media consumers.

To be sure, features such as NFC, aptX, GPS, Miracast, fast charging or a better array of sensors are missing. Moreover, Alexa did not yet run very smoothly, although this will be fixed in future with updates. Nevertheless, Amazon has a strong combined offering at an attractive price.

Amazon Fire HD 10 2017 - 11/20/2017 v6
Daniel Schmidt

Chassis
74%
Keyboard
71 / 80 → 89%
Pointing Device
90%
Connectivity
31 / 65 → 47%
Weight
83 / 40-88 → 90%
Battery
91%
Display
84%
Games Performance
24 / 68 → 35%
Application Performance
54 / 76 → 71%
Temperature
93%
Noise
100%
Audio
68 / 91 → 75%
Camera
31 / 85 → 37%
Average
69%
82%
Tablet - Weighted Average

Pricecompare

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> Notebook / Laptop Reviews and News > Reviews > Amazon Fire HD 10 (2017) Tablet Review
Daniel Schmidt, 2017-11-24 (Update: 2017-12- 3)