AMD RX Radeon gets a new logo: rebranding effort spotted in Godfall trailer for PlayStation 5 and is in time for the Big Navi reveal

The new AMD RX Radeon logo, as seen in the Godfall trailer (Image source: Overclock3D)

Tipster @Casmoden spotted what looks to be a revamped AMD RX Radeon logo in the latest trailer for the PlayStation 5’s Godfall. The rebranding effort comes close to the arrival of AMD’s RDNA2 Big Navi later this year.

Arjun Krishna Lal, Published 06/14/2020

Tipster @Casmoden recently spotted what looks to be a new logo for AMD's Radeon RX graphics. The revamped Radeon logo showed up in the trailer for Godfall, an upcoming multiplayer game on PlayStation 5.

Compared to the existing Radeon logo, the biggest change how is the use of the same font AMD uses for its Ryzen CPU branding. This effectively consolidates AMD's branding for both its 7nm Ryzen CPUs and its 7nm Navi Radeon RX GPUs.

The timing of this apparent branding effort is interesting because both AMD and NVIDIA are set to reveal new GPUs this year - NVIDIA's Ampere parts and AMD's RDNA 2 Navi parts respectively. This makes it likely that we will be seeing more of this new logo in time for the Big Navi graphics card reveal, as well as the launch of the RDNA 2-powered Xbox Series X and PlayStation 5 later this year.

Source(s)

Overclock3D

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Arjun Krishna - Tech Writer - 623 articles published on Notebookcheck since 2019

I've had a passion for PC gaming since 1996, when I watched my dad score frags in Quake as a 1 year-old. I've gone on to become a Penguin-published author and tech journalist. Apart from working as an editor at Notebookcheck, I write for outlets including TechSpot and Gamingbolt. I’m the Director of Content at Flying V Group, one of the top 5 digital marketing agencies in Orange County. When I'm not traveling the world, gathering stories for my next book, you can find me tinkering with my PC.

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