CES 2020 | Avita looking to crack the U.S. laptop market with the inexpensive Pura and Admiror

Based in Hong Kong, Avita isn't a particularly large company with just a few product offerings ranging from accessories to a small handful of laptops. The company will launch two of its affordable laptop models in the U.S. later this year called the Pura and Admiror.

The Pura will be a 14-inch laptop with a 1080p display, Core i3-8145U or i5-8265U CPU, up to 8 GB of RAM, and up to a 256 GB SSD with integrated UHD Graphics 620. The Whiskey Lake-U CPUs should keep prices low and more competitive.

Meanwhile, the Admiror will be a higher-end offering consisting of 14-inch and 15.6-inch models. It will have a visually distinctive aluminum-magnesium chassis with large hinges unlike the plastic Pura. CPU options will range from the Core i5-8265U to the Comet Lake-U Core i5-10210U and i7-10510U with up to 1 TB of storage and 8 GB of RAM.

Avita plans to offer both the Pura and Admiror through Amazon for U.S. customers in a multitude of colors including purple, green, red, orange, blue, and even pink. We expect prices to be attractive and in line with the inexpensive HP Pavilion or Asus VivoBook series.