Amazon moving over 1 million Kindle Fire tablets per week
Amazon is on fire with its Kindle Fire tablet.
The retailer announced Thursday that customers have been ordering the 7-inch tablet at a rate of more than 1 million units per week for the last three weeks.
“Kindle Fire is the most successful product we’ve ever launched—it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand,” said VP of Amazon Kindle Dave Limp in a PCMag article.
The above comment from Amazon is noteworthy as the online retailer has historically been quite mum about its internal sales numbers. Analyst Brian Blair of Wedge Partners Corp. likens the comment to a direct blow to Apple. “It’s a part of their strategy to show the strength of it against Apple – a way to say, ‘we’re a player, and we’re going to start letting you know,’” said Blair to Business Week.
The Kindle Fire has been a hot item even before its release during mid November. At only $199, the tablet costs less than twice as much as other tablets from competing manufacturers. The first firmware update for the Amazon tablet is expected to arrive in the next couple of weeks.