Whoop launches Humans, a social network that verifies members by their heartbeat

Whoop has launched Humans, a social network inside the Whoop app that lets members follow friends and family and share selected sleep, recovery and workout data. The feature began rolling out globally on November 12 and is available on every Whoop membership tier at no extra cost.

Every account on Humans belongs to a person wearing a Whoop device, and the company uses that heartbeat data as proof that each member is real. Chief executive Will Ahmed called Humans “the most authentic network ever launched." Whoop positions the service against social platforms that are filling up with AI-generated content, automated accounts, and bots.

Humans does not support standalone text status updates. Members can share Recovery scores, Day Strain and workout strain, sleep performance, heart rate variability, resting heart rate, activity summaries, and performance milestones. A feature called Moments lets them attach photos from workouts, events, or daily routines, and those posts can go to their network or stay private.

Members choose which metrics each connection can see, approve follower requests, and can remove connections at any time. A Stealth Mode toggle temporarily pauses sharing across a member’s network without changing their default settings. Sensitive activities are not shared by default, and health alerts and medical information do not appear on Humans. Whoop says it does not sell or monetize member health data.

Humans runs alongside Whoop Teams, the existing group feature built around leaderboards, which the company says 57% of its members use. Whoop expects Humans to find an audience among families and older users. The feature works with the Whoop 4.0, Whoop 5.0, and Whoop MG wearables.