Ubisoft is trying to educate gamers about NFT benefits
Many still vilify NFTs for their obvious downsides, but we also see large companies ignoring the hate waves and looking to incorporate NFT tech with their business model. There are indeed some interesting use cases that can actually help create communities and possibly improve revenue streams for music or visual artists. On the other hand, implementing NFTs in video games remains tricky as big game dev companies tend to associate this type of tokens with cash shop items. Ubisoft is already experiencing backlashes from its player base for introducing NFTs to Ghost Recon Breakpoint through the Quartz platform, yet the company’s leadership is insisting that NFTs are actually beneficial for gamers and these need to understand the potential.
In an interview with Australian site Finder, Ubisoft VP Nicolas Pouard stated that, in his opinion, “gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself.”
Pouard further explains that “it's not just about Ubisoft, actually… it’s really for them. It’s really beneficial. But they don’t get it for now.” However, the Rarible NFT trading platform on the Tezos blockchain is apparently offering a cut to Ubisoft for each transaction. Moreover, when asked about the Stalker 2 debacle, Pouard stated that “it's saddening to see there's still some resistance based on misunderstanding.”
Play to earn games let you resell items obtained through various actions performed in the game, but this model does not seem to be appealing to big game dev companies for now. Players would also appreciate a system that can enable them to resell the games themselves or or even accounts encompassing multiple games plus achievements.