Twitter looks far from dead as usage apparently skyrockets post Elon Musk buyout
With news of mass layoffs at Twitter making rounds on the internet, #RIPTwitter was in full steam with users speculating about Twitter’s imminent downfall due to the resignations of dozens of employees critical to the operation of the platform. Even Elon Musk, the new head of Twitter, was sharing memes about the death of the site. As it now turns out, Twitter is a ways away from being a defunct platform as the client’s daily active users have jumped to an all-time high.
Musk has now shared a chart depicting the Monetizable Daily Active Users (mDAU) over the past few weeks. In the previous week that ended on November 20, the site saw an addition of 1.6 million mDAU taking the total to an all-time high of 259.4 million. Based on the chart, Twitter has been on a steady uptrend since Musk took control of the platform.
The Tesla CEO completed his dramatic acquisition of Twitter on October 27. By the end of the same week, the site experienced an upsurge in mDAU resulting in a total of 257.6 million users, an increase of 3.1 million over the previous week which ended with 254.5 million users.
In short, while it is too early to speculate on the long-term effects of Twitter’s rapid downsizing, policy changes, and restoration of banned accounts, one thing is quite clear: the changes haven’t dissuaded people from using the platform at least according to Musk’s numbers.
Twitter added 1.6M daily active users this past week, another all-time high pic.twitter.com/Si3cRYnvyD— Elon Musk (@elonmusk) November 22, 2022