TOSHIBA SET TO EXCITE THE TABLET MARKET WITH NEW 10-, 13- AND 7.7-INCH
Toshiba Introduces Three New Android-powered Tablets, Giving Consumers More Choice
IRVINE, Calif. — Apr. 10, 2012 — Toshiba’s Digital Products Division (DPD), a division of Toshiba America
Information Systems, Inc., today announced the expansion of its Excite™ family of Android™-powered
tablets with three new display sizes – 13.3-inch, 10.1-inch and 7.7-inch. The new Excite tablets boast
thin-and-light designs, brilliant displays, quad-core performance as well as a full range of essential ports
“One size does not fit all, so we are carefully considering how and where people are using tablets and
designing form factors to best suit various needs,” said Carl Pinto, vice president of product
development, Toshiba America Information Systems, Inc., Digital Products Division. “With amazingly thin
and light designs, our new Excite family of tablets continues to incorporate what consumers have come
to love about Toshiba tablets: essential ports for a more complete tablet computing experience plus
durability that ensures they can go the distance.”
Powered to Perform, Built to Last and Designed to Excite
The three new tablets – Excite 10, Excite 13 and Excite 7.7 – feature elegant and sturdy aluminum shells
and scratch-resistant Corning ® Gorilla ® Glass displays, making them not only stylish, but also durable.
Powered by Android 4.0, Ice Cream Sandwich, which builds on the things people love most about
Android – the tablets offer a simplified UI, easy multitasking, customizable home screens, resizable
widgets and a full suite of familiar Google™ mobile services applications – as well as powerful new ways
of communicating and sharing.
From scrolling and swiping the web, to the fast action of the latest games, the Excite tablets’ all-new
NVIDIA® Tegra™ 3 processors i deliver amazing multitasking, web, gaming and video. This innovative
mobile processor features the world’s only 4-PLUS-1™ mobile quad-core CPU, providing users
outstanding performance for even the most demanding applications. Apps run faster, games are played
at console-quality, HD video is smoother, plus it features a unique 5 th battery-saver core to handle
everyday apps – extending battery life ii .
Each tablet is equipped with a 5-megapixel camera on the back, along with a 2-megapixel front-facing
shooter for convenient photography, video capture and chat. The tablets also include stereo speakers
with exclusive sound enhancements by Toshiba and SRS ® Labs, as well as Wi-Fi ® and Bluetooth ®
Excite 10: Smart, Speedy, Durable
An all-around tablet designed for home and away, the Excite 10 tablet delivers an exceptional visual
experience, featuring a bright, high definition 10.1-inch diagonal AutoBrite™ LED Backlit display with
1280x800 resolution and 10-finger multi-touch support, making it an ideal choice for web browsing,
reading, games and apps. Measuring just 0.35 inches thin and weighing just 1.32 pounds iii , the Excite 10
tablet is extremely portable and delivers up to 10 hours of battery life iv and seven days of stand-by.
Delivering more performance than previous generation tablets, the Excite 10 tablet is powered by a
quad-core NVIDIA® Tegra™ 3 processor with GeForce graphics v and 1GB of RAM vi , opening up new
possibilities for everyday multi-purpose use and next generation mobile games. Built to do more than
the average tablet, users can enjoy easy syncing and sharing between all of their favorite devices, with a
selection of built-in ports, including Micro USB, Micro HDMI ® and a full-size SD card slot.
Excite 13: More Screen for More of Everything
Delivering more screen real estate than any other tablet on the market, the Excite 13 tablet offers a big,
bright, higher resolution display, while delivering more room for everything else – from sharing photos
and web browsing to playing games and watching movies with a group. Ideally suited for the home,
from growing families to empty nesters, the Excite 13 tablet is only 0.4 inches thin and weighs 2.2
pounds vii , so it is still easy to carry.
With a 13.3-inch diagonal AutoBrite™ LED Backlit display with 10-finger touch support, the tablet boasts
a cinematic 16:9 aspect ratio and 1600x900 native resolution, perfect for watching HD movies and
videos. A four-speaker sound system with exclusive sound enhancements by Toshiba and SRS Labs
delivers amazing audio and an included tablet stand makes it easy to prop up on a table, kitchen
countertop or coffee table to share videos with friends and family.
Not only great for movies, the Excite 13 tablet can power through the latest games and multitask with
ease. Powered by the quad-core NVIDIA Tegra™ 3 mobile processor with GeForce graphics and 1GB of
memory, the large display tablet offers smooth, console-quality gaming plus the performance for high
definition entertainment. Extremely power efficient, the Excite 13 tablet is targeted to deliver up to 13
hours of battery life viii and seven days of stand-by. The Excite 13 tablet includes Micro USB, Micro
HDMI® ports and a full-size SD card slot for syncing and sharing content.
Excite 7.7: A Brilliant AMOLED Display
Toshiba’s first tablet to feature an AMOLED display, the Excite 7.7 tablet is ideal for consumers on the go
and is perfect for the mobile gamer and movie lover alike. The tablet’s brilliant 7.7-inch diagonal display
brings games, movies, books and photos to life like never before with rich colors, deep contrast and
amazing sharpness. Extremely thin at just 0.3 inches and light at only 13.4 ounces, Excite 7.7 fits easily
Exceptionally powerful and able to tackle the latest games and HD content, the Excite 7.7 tablet is
powered by a quad-core NVIDIA® Tegra™ 3 processor with GeForce graphics and 1GB of memory. The
tablet includes a Micro USB port and a Micro SD card slot for syncing and sharing content.
The Convenience of Android and Exclusive Toshiba Apps
The new Excite tablets include a full suite of familiar Google™ Mobile Service applications, including
Google Play™, YouTube™, Gmail™ and Google Maps™. Additionally, the tablets come pre-loaded with a
useful mix of Toshiba software and third-party applications, including TOSHIBA Book Place, which offers
more than 3 million e-books, the TOSHIBA Media Player that supports content sharing, TOSHIBA File
Manager, as well as Netflix™ and Zinio™, the ultimate app for magazine lovers and more.
The Excite 10 tablet will be available for purchase at the beginning of May 2012 for $449.99 MSRP ix for
the 16GB model, $529.99 MSRP for the 32GB model and $649.99 MSRP for the 64GB model.
The Excite 7.7 tablet will be available for purchase at the beginning of June 2012 for $499.99 MSRP for
the 16GB model and $579.99 MSRP for the 32GB model.
The Excite 13 tablet will be available for purchase at the beginning of June 2012 for $649.99 MSRP for
the 32GB model and $749.99 MSRP for the 64GB model.
These tablets will be available at major retailers, e-tailers and direct from Toshiba at ToshibaDirect.com.
Connect with Toshiba on Facebook at www.facebook.com/ToshibaUSA, on Twitter at
twitter.com/ToshibaUSA and on YouTube at youtube.com/ToshibaUS.
About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three business units: Digital Products Division, Imaging Systems Division,
and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including
industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc™ and DVD products, and portable
devices; imaging products for the security, medical and manufacturing markets; storage products for computers; and IP
business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales,
marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating
company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit
About Toshiba Corporation
Toshiba Corporation is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of
advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power
systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in
1875, and today operates a global network of more than 490 companies, with 203,000 employees worldwide and annual sales
surpassing 6.3 trillion yen (US$77 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.
© 2012 Toshiba America Information Systems, Inc. Excite is a trademark of Toshiba America Information Systems, Inc. and/or Toshiba
Corporation. Android, Google, YouTube, Gmail, Google Maps, and Google Play are trademarks of Google Inc. All product, service and company
names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product
prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.
i CPU performance may vary. See Processor Legal Footnote at www.info.toshiba.com
ii Battery tests were conducted by Toshiba using specific preproduction tablet units and software. Actual battery life may vary depending on
settings, application usage, features or tasks selected, network configuration, operating temperature and many other factors. Testing consisted
of full battery discharge while performing certain tasks such as video playback, Internet browsing using Wi-Fi and standby mode. Auto-
Brightness was turned off.
iii Weight may vary. See Weight Legal Footnote at www.info.toshiba.com
iv Battery tests were conducted by Toshiba using specific preproduction tablet units and software. Actual battery life may vary depending on
settings, application usage, features or tasks selected, network configuration, operating temperature and many other factors. Testing consisted
of full battery discharge while performing certain tasks such as video playback, Internet browsing using Wi-Fi and standby mode. Auto-
Brightness was turned off.
v GPU performance may vary. See Graphics Legal Footnote at www.info.toshiba.com
vi Memory size may vary. See Memory Legal Footnote at www.info.toshiba.com
vii Weight may vary. See Weight Legal Footnote at www.info.toshiba.com
viii Battery tests were conducted by Toshiba using specific preproduction tablet units and software. Actual battery life may vary depending on
settings, application usage, features or tasks selected, network configuration, operating temperature and many other factors. Testing consisted
of full battery discharge while performing certain tasks such as video playback, Internet browsing using Wi-Fi and standby mode. Auto-
Brightness was turned off.
ix Reseller prices may vary. MSRP means “Manufacturer’s Suggested Retail Price.”