Tesla launches rental campaign in the USA: Electric car from $60 per day with FSD and free electricity

Tesla is aiming to attract new customers in the US with its newly launched rental program while reducing inventory. The trial run will start in selected Tesla stores, such as in San Diego, and will initially be limited to the period from November 1 to December 31, 2025. It appears Tesla is attempting to boost sales figures before the end of the year. Whether the promotion will be extended to other markets remains unclear.

Terms: Rent a Tesla, FSD included

This offer is for anyone who wants to try out a Tesla for more than just a few hours or drive one for a few days. It's a standard rental, not a lease.

• Duration: Minimum three days, maximum one week.
• Prices: Starting at $60 per day for Model 3 and Model Y; for Model S, Model X or Cybertruck, you'll pay up to $90 per day.
• Features: Only the premium versions are available, and the otherwise expensive Full Self-Driving (Supervised) system, which requires active driver supervision, is included.

Restrictions and incentives

There are a few catches: rented Teslas are not allowed to leave California, and renters must be at least 21 years old and present a valid US driver's license, credit card and proof of insurance.

Tesla has an extra treat for potential buyers: Anyone who orders a new Tesla within seven days of renting one will receive a discount of up to $250 on the purchase price. Potential renters should keep in mind that if an electric car is returned with less than 50% battery charge, there is an extra fee of $30.

Background: Tough times for Tesla in the US

The rental campaign comes at a difficult time. Demand for electric cars in the US has slumped following the elimination of key government subsidies (Federal Tax Credit). Local programs, such as the LDPLIP subsidy in Texas, offer grants of up to $2,500 as compensation, but can only partially offset the nationwide decline. Tesla is also feeling the pressure, as net profit fell by 37% in the previous quarter compared to the previous year.