Tesla has had a difficult year in Sweden, but September marked a sharp turnaround. The American EV maker’s Model Y reclaimed the top spot among fully electric cars, signaling a major comeback after months of lost momentum.
Data from Car.info shows Model Y registrations rose by 492% compared to August. That is nearly five times higher than the previous month. Still, year-over-year registrations remain lower, so Tesla has not fully regained its earlier pace.
Earlier this year, the Model Y had slipped to fourth place in Sweden’s EV rankings. Even incentives like zero-interest financing failed to reverse the trend. September’s rebound is the first clear sign of renewed strength for Tesla’s best-selling model.
Momentum is also building across Europe. At Gigafactory Berlin, factory head André Thierig said strong sales have prompted upward revisions to production plans for the third and fourth quarters of 2025. “We currently have very good sales figures and have therefore revised our production plans,” Thierig stated.
The turnaround extends beyond new vehicles as demand for used Teslas is also rising in Sweden. Carla, the country’s second-largest used EV dealer, reported resale values climbed nearly 10% between June and August. This spike in interest helped the company return to profitability after earlier struggles.