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TP-Link to enter smartphone market by Q1 2016

TP-Link to enter smartphone market by Q1 2016
TP-Link to enter smartphone market by Q1 2016
The devices will retail under the Neffos brand starting this February.

Popular manufacturer of networking products TP-Link is jumping in on the smartphone bandwagon with a new line of smartphones marketed under the name Neffos. According to TP-Link CEO Jeffrey Chao, the lineup will be the centerpiece of an "ideal digital ecosystem" as they will be equipped with advanced functionality for smart home control. It is presumed that the Chinese manufacturer's vision is to have its smartphones pair up automatically for special features with other TP-Link routers and devices.

Unfortunately, no other announcements have been made regarding the specifications of the first round of Neffos smartphones or any particular launch regions or countries of interest. Chances are, however, that the devices will make their way to Europe as the brand name is almost synonymous with routers and computer networking utilities in developed countries.

A report from inside-handy.de claims that TP-Link may officially reveal the lineup at next year's Mobile World Conference taking place in Barcelona, Spain from February 22nd to the 25th. The recent rise of other Chinese brands like Huawei, Xiaomi, THL, Bluboo, and others may have played a part in TP-Link's decision to introduce its own line of branded smartphones.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 12 > TP-Link to enter smartphone market by Q1 2016
Oliver Moebel/ Allen Ngo, 2015-12-29 (Update: 2015-12-29)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.