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TAG Heuer to launch a new smartwatch in May

TAG Heuer Connected luxury smartwatch sales exceeded expectations, successor coming in May
TAG Heuer Connected
Although the company only expected to sell 20,000 Connected units, TAG Heuer managed to ship no less than 56,000, and now they aim even higher. The upcoming smartwatch by this Swiss brand is scheduled to arrive in May, and the plan is to sell over 150,000 units.

The smartwatch industry might soon get the needed boost with the release of Android Wear 2.0 and the new smart wearables that would come loaded with it out of the box. For now, we only know of less than 20 existing smartwatches that will support it. Despite the market evolution, the luxury TAG Heuer Connected exceeded all its maker's expectations, selling over 56,000 units instead of the 20,000 anticipated. Its successor is scheduled to launch in May, revealed the company's CEO.

In an exclusive interview with the Neue Zürcher Zeitung, Jean-Claude Biver revealed the info above, also confirming the arrival of the company's first Android Wear 2.0 smartwatch in May. The next TAG Heuer smartwatch will come with an improved display, increased autonomy, GPS, and Android Pay support. A smaller model for women will offer more color options.

Since the plan is to sell at least 150,000 new TAG Heuer smartwatches, we expect them to be cheaper than the $1,500 USD TAG Heuer Connected. Although it will launch in May, it will probably surface at MWC 2017, next month.


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Codrut Nistor, 2017-01-23 (Update: 2017-01-23)