Sony announces Semiconductor Solutions Corporation

After separating from the Vaio brand, Sony will now spin-off three additional divisions into their own respective entities. This includes the company's semiconductor division, battery production division, and storage division. The move is a response to current market changes as Sony continues to fight an uphill battle against the likes of Samsung, Apple, and rising Chinese manufacturers.

The semiconductor division will become Sony Semiconductor Solutions starting April 1, 2016, according to Sony Deputy President of Device Solutions Group Terushi Shimizu. Current Semiconductor Corp. President Yasuhiro Ueda and LSI Design President Makoto Ishii will both manage the new division and any related subsidiaries. Semiconductor Solutions will be responsible for creating CMOS sensors for cameras and smartphones.

The battery division will be headed by Yoshito Ezure and will become the Sony Energy Devices Corporation. The new spin-off will be responsible for expanding Sony's presence in the growing battery market at the manufacturing level.

Finally, the storage and media division will become the Sony Storage Media and Devices Corporation headed by President Mitsunobu Saito. Saito will have oversight on the production of physical media and operations.

The overall management and process of the spin-offs will be guided by the Executive Deputy President Tomoyuki Suzuki.

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