Notebookcheck Logo

Slip of the tongue: Airbnb CEO confirms Apple's secret car project

This is what Apple's Project Titan radical car vision might have looked like, the existence of which has now been officially confirmed by a leak from Airbnb CEO Brian Chesky. (Image source: AI-generated, Nano Banana Pro)
This is what Apple's Project Titan radical car vision might have looked like, the existence of which has now been officially confirmed by a leak from Airbnb CEO Brian Chesky. (Image source: AI-generated, Nano Banana Pro)
For years it was the worst-kept secret in Silicon Valley: Project Titan, Apple's attempt to build its own car. But Apple never officially confirmed its existence, not even when it was reportedly finally canceled in early 2024. Now, Airbnb has provided this confirmation, breaking Apple's ironclad code of silence.

In an internal memo to staff, which the company also shared publicly on Tuesday, Airbnb CEO Brian Chesky announced the hiring of his new CTO, Ahmad Al-Dahle. In doing so, Chesky wasn't exactly sticking to the discretion typical in Silicon Valley, revealing details that are likely to cause quite a stir in Cupertino. He wrote the following in the memo:

In 2014, Ahmad created and led Apple’s autonomous technology group, responsible for developing the core AI systems for the company’s self-driving car project.

For the first time, it's official: Yes, the "self-driving car project" existed. This is unprecedented. Normally, former employees describe their time at Apple in very cryptic terms on their resumes. They vaguely refer to special projects, autonomous systems or the "Technology Development Group". Airbnb, on the other hand, bluntly calls a spade a spade and even dates the group's launch specifically to 2014.

This is irksome for Apple, even though the project is now history, as the iPhone maker places extreme importance on secrecy. The fact that an external partner has now posthumously confirmed its existence is not without a certain irony. It seems Chesky simply wanted to emphasize the high-caliber expert he had recruited. Al-Dahle is a true Apple veteran: according to the press release, he started in Cupertino back in 2005, two years before the first iPhone. He worked on the multitouch displays of the first Apple phone and later on the first Apple Watch. The fact that someone like him then led the car project shows how serious Apple was at the time.

After his time at Apple, Al-Dahle moved to Meta, where he was most recently responsible for the development of the well-known Llama AI models. The fact that Airbnb CEO Chesky is now using Al-Dahle's Apple past to promote his AI ambitions offers a rare glimpse behind the scenes of the tech giants. Incidentally, Al-Dahle himself continues to adhere to Apple's code of conduct in his own profiles and makes no mention of the car.

Source(s)

Please share our article, every link counts!
Mail Logo
Google Logo Add as a preferred
source on Google

No comments for this article

Got questions or something to add to our article? Even without registering you can post in the comments!
No comments for this article / reply

static version load dynamic
Loading Comments
Comment on this article
> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2026 01 > Slip of the tongue: Airbnb CEO confirms Apple's secret car project
Ronald Matta, 2026-01-28 (Update: 2026-01-28)