Samsung's new ambient mode provides a reason to leave your TV switched on
Samsung has unveiled their 2018 TV lineup at a first look event in New York, with the focus being on QLED, UHD, and ultra-large models. Jong-hee Han, President of the Visual Display Business at Samsung Electronics, says their new models are “designed for today’s consumer who is mindful of the aesthetics of their space” and contain “features that offer more freedom to decide where and how the TV can be best enjoyed within the home.” In other words, while the large display panels are imposing, everything else surrounding them (bezel, stand, etc.) is designed to be as minimalistic as possible.
One of the most exciting features is Samsung’s new ‘Ambient Mode,’ not to be confused with the Ambient Display used on smartphones like the Samsung Galaxy S9. The base functions of Ambient Mode include the ability to play music and display the time, weather, news, and traffic information. Wall mounted TVs can be set to mimic the wall surface behind them to create a more seamless look, something which the thin bezels help make possible.
Other features include ‘One Invisible Connection’ featured on the high-end QLED in the product line of Q7 and higher (excluding Q8F). The principle here is that Samsung uses a single cable up to 15 meters long for power and video/audio, and this cable is easier to integrate or hide within an existing home setup than multiple cables, even if the latter involves heavy use of zip-ties. The Q8F and Q9F use Direct Full Array panels which use zone backlighting to improve light and dark parts of a scene via local dimming and brightening. Finally, select models are receiving Bixby integration as part of Samsung’s initiative to spread their virtual assistant across their smart-device portfolio.
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