Samsung may reduce smartphone shipments
A market researcher TrendForce reported that it expects Samsung to lessen its smartphone shipments compared to previous years by one percent. This is a very significant event, if true, and could signify that demand for the company's latest smartphones, the Galaxy S6 and S6 Edge, is much lower than expected.
According to the same market researcher, Samsung will most likely cut shipments of the latest smartphones to 40 million units. An increase in competition at the midrange and low price level could be a large contributing factor, as companies like OnePlus and Huawei strive to create quality smartphones at very affordable prices. Now, however, even Huawei is beginning to release pricier devices, signifying the manufacturer could aim to compete with Samsung on higher-end models.
Even if Samsung holds more of the market share of smartphone sales globally than any other manufacturer, it seems as thought the tech giant could be losing ground in the market. 2016 will be particularly important for Samsung, when the company will try yet again to capture a higher profit after a disappointing demand for the latest flagship models. Rumor has it that Samsung could unveil a smartphone with a foldable display next year, which could prove to be the innovation needed to turn this ship around.