Samsung has big hopes for Galaxy S6 and S6 Edge
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Samsung had a pretty bad 2014 in terms of sales, and the Galaxy S5 flagship is one of the main causes. Many customers complained about its plastic build in a period when virtually all direct competitors use metal. The best selling flagship of the company remains the Galaxy S4, but Samsung officials are confident Galaxy S6 can drive sales up and become their new best seller.
According to Andy Tu, general manager of Samsung's mobile communication business in Taiwan, the company "will focus on promoting two flagship models, the Galaxy S6 and Galaxy Note 4, plus mid-range A- and E-series Galaxy models from the second quarter of 2015," writes DigiTimes' Daniel Shen.
Samsung Galaxy S6 will hit the market starting April 10 and while it comes with a 16 MP main camera with optical image stabilization and wireless charging as standard features, it also lacks a microSD slot and has an embedded battery. Next to the metal build, another strong point of the Galaxy S6 is the Samsung Pay mobile payment service that will hit the US and Korea in the second half of 2015.
Remains to see if Samsung did enough to beat the market performance of Galaxy S4 or the new flagship will not meet the expectations as its predecessor, but this time for different reasons.