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Reuters poll suggests little interest for the Surface

An Ipsos poll commissioned for Reuters shows just 4% of people questioned were interested in Microsoft's Surface tablet computer.

A poll of 1,330 people in the USA from December 8 to December 11, 2012 conducted by Ipsos for Reuters will not make happy reading for executives at Microsoft. Although the poll states that a third of those interviewed were interested in buying a tablet computer at some point, it seems only a paltry 4% would consider Microsoft's Surface as a first choice purchase.

The figures offered up by the poll are not especially surprising as Apple yet again proves to be the dominant company in the US tablet market with 42% of the surveyed people being enticed by the iPad Mini. A healthy 16% of the total was more inclined towards buying a Kindle Fire whilst a further 14% chose a Samsung Galaxy device as their preferred option.

The poll will be seen more positively by those at Amazon considering their brick-and-mortar marketing has not been as aggressive as Apple's, Microsoft's or Samsung's campaigns. Microsoft has been utilizing pop-up stores around the US to try and help shift its products but Apple has retained an advantage due to the continued popularity of its permanent Apple stores.  Although the iPad Mini is believed to be cannibalizing iPad 4 sales and Apple's share price has fallen recently, there is no doubt that Apple continues to command an almost devout loyalty from its customers.


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Daniel R Deakin, 2012-12-13 (Update: 2012-12-14)