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Tablets: most desired item for the holidays

According to a new poll tablet computers have become the number one purchase for American shoppers over the holiday period.

An Ipsos poll commissioned by Reuters has discovered that tablet computers are the most desired item for purchase by US shoppers for the holiday period. A "fact box" created by Reuters shows figures of 33% of shoppers who have a tablet as their number one choice and 22% of those  were willing to cut back expenditure on other items just to get their hands on a mobile device.

The poll also showed that Apple isn't having everything its own way, regardless of the recent release of the much vaunted iPad Mini. 8% of shoppers interviewed stated the iPad Mini was their first choice of tablet, but encouragingly for Microsoft this was the same figure that wanted to buy a Microsoft Surface tablet.

Other statistics regarding first choice tablet came out as follows: iPad (25%), Kindle Fire (15%) and Samsung Galaxy (15%). With 42% of online shoppers confirming they would most likely buy from Amazon it is possible that the figure for the Kindle Fire could increase.

Figures were not looking so impressive for ultrabooks, with just 13% of the respondents stating they would be looking to buy one. Desktop computers attracted a slightly better figure of 18%, whilst laptops remain a popular purchase, with 32% of the shoppers polled having them on their wish-list.

The poll was made from an online survey taken by 1,169 adults with a credibility interval of +/- 3.3%.

iPad Mini
Microsoft Surface
Samsung Galaxy Note


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Daniel R Deakin, 2012-11-21 (Update: 2012-11-21)