Razer running cross-country Summer "experience tour" to promote its products
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Unlike larger manufacturers like Dell, HP, or Lenovo, Razer focuses more on social media and high-energy public tours to promote its image as a hardcore gaming company of quality hardware and accessories. Its latest tour will send a PR group to more than 20 cities across the United States to set up stations for attendees to engage in interactive VR, music, gaming, and sweepstakes.
The Summer tour begins this weekend in Minneapolis at the Soundset Music Festival and will end on September in Atlanta at the Music Midtown 2017 festival. Razer will also be stopping by E3, the Mountain Dew tour, and San Diego Comic Con along the way. Any readers who will be attending the events are encouraged to check out the Razer booth to play games like Project Cars 2, Ace Combat 7, Tekken 7, and others.
Raffles include an entire suite of Razer peripherals such as the new Razer Blade laptop for the grand prize winner and Kraken Pro V2 headsets for runners-up.
Razer recently opened a brick-and-mortar store in San Francisco with similar promotional objectives in order to increase brand awareness. Check out the official #RazerTour page to follow where Razer will be heading to next.