Raspberry AI reduces costs by generating fashion photoshoots virtually
Raspberry AI has added three innovative features to its online service to generate fashion lifestyle photography. Its software does not require actual models, locations, or even products. This reduces the cost, licensing, and time traditional fashion photoshoots require to book models and locations.
Raspberry AI has added the Background Generator feature to its service. Finding good locations is one of the more time consuming aspects of fashion photography. The limited hours of sunlight also reduces the available time to work outdoors. The new feature allows creatives to generate in seconds any background they can think of to use in virtual photoshoots any time of the day. Users simply type in the description of the background they wish and the AI will generate the visuals. This feature helps the planet by eliminating costly travel emissions to actual sites.
The service already allows designers to render realistic clothing and luxury items from sketches in seconds, eliminating the need for costly prototypes to be sewn together. The company has added On-Body Visualization to style garments on AI-generated models, who can be posed in any manner desired. This eliminates the cost of booking actual models, and the need for rest and meal breaks. Designers can see in real-time how their clothing designs fit on and drape over bodies, enabling rapid design iterations.
The third addition is the 3D Avatar to Photorealism feature. This turns any avatar image, such as those created by the Clo 3D fashion garment design program, into photorealistic models that look like actual humans. Virtual models can be adjusted for pose, garment fit, and attitude expressed.
Fashion creatives who still insist on using real people and locations for their photoshoots can ensure they are capturing the best photos possible by using a professional camera (like this Canon sold on Amazon).
Mar 27, 2025 10:36 AM Eastern Daylight Time
Raspberry AI Expands Its Gen-AI Platform for Fashion Creatives with New Tools for Creating Visual Marketing Content
Newly Launched Features Accelerate Creative Collaboration and Reduce Costs for Brand Marketing, Site Merchandising and E-Commerce Teams
NEW YORK--(BUSINESS WIRE)--Raspberry AI, a leading generative AI platform for fashion creatives, today announced it is expanding its platform by launching three new tools for marketing and merchandising creatives. The new features empower brands’ internal creative teams to collaborate more efficiently as they visualize, iterate and test marketing campaigns, product assortments, and merchandising assets like lookbooks and e-commerce content—ultimately increasing speed to market and profitability while reducing costs.
“Raspberry AI’s platform enhances our internal teams’ creativity and productivity, allowing us to significantly reduce costs associated with design, marketing and more, while operating more sustainably,” said Mattia Giorgi, Head of AI and Innovation, Gruppo Teddy. “These new features are game-changers for our marketing and merchandising creatives, helping them save hundreds of hours and work together more seamlessly across every stage of the workflow.”
The three new Raspberry AI features accelerate creative and review workflows and eliminate the need for destination photoshoots. The new tools are:
On-Body Visualization, a virtual try-on feature for marketers and merchandisers to use when creating wholesale or internal lookbooks and e-commerce product pages. Creative teams can experiment with styling garments and creating complete looks on any AI-generated model and then instantly generate photorealistic images that show how the products will look, fit and drape on the body in real life.
3D Avatar to Photorealism, a tool that turns 3D avatar images into photos of realistic people with one click, giving creative professionals the ability to feature models in the exact poses, fits and attitudes they envision. Brands are leveraging this to create marketing campaign images with precision and transform 3D design assets into content that is ready to be used across marketing channels, including billboards, packaging and e-commerce.
Background Generator, a feature that lets brand creatives easily change the background of a studio photo to any room, destination or scene they imagine, eliminating the need for on-location photoshoots and the costs and carbon footprint associated with travel, accommodations, talent and on-site photography. Brands are leveraging this to scale content across more locations and create geo-targeted marketing assets according to customer location.
“Creative teams across every stage of fashion are looking for AI-powered solutions that help them get winning products to market faster while saving on costs,” said Cheryl Liu, CEO and founder of Raspberry AI. “These new tools enable brands to transform the products they’ve created in the Raspberry Design Suite into compelling marketing campaigns and e-commerce assets that better show how products will realistically look on the body and in various compelling destinations. For the first time ever, brands can market styles the same day they’re created and save millions a year on photoshoots and reshoots.”
The new tools are part of Raspberry AI’s end-to-end platform, which accelerates each stage of the fashion design process, leveraging AI to identify consumer trends and data-driven market insights, speed ideation and prototyping, convert sketches into technical designs, and create and edit visual assets in minutes. Global leaders such as KnitWell Group, Deckers Brands and Kellwood are among the apparel, footwear and accessories companies using Raspberry AI to enhance creativity and efficiency while lowering costs.
Raspberry AI’s algorithms are optimized for the fashion industry and trained to understand design and manufacturing terminology, so brand designers and marketers can easily generate photorealistic images from text prompts and instantly edit and share them with colleagues and manufacturers. The platform is also fully customizable to a brand’s own unique heritage.
About Raspberry AI
Raspberry AI provides an AI image-generation platform that helps retail brands increase revenue and speed to market by understanding consumer demand and creating highly sought-after designs and marketing assets in minutes. The platform enables brands to create full mood boards, lifestyle photography, product photography and technical drawings through text prompts. KnitWell Group, Deckers Brands, Kellwood, Gruppo Teddy and Li & Fung are among the leading fashion companies using Raspberry AI to streamline workflows and accelerate product development.
To learn more, visit Raspberry AI.
Contacts
MEDIA CONTACT
Michael McMullan
Berns Communications Group
