Price increase incoming: Apple TV+ to become more expensive in the USA

Apple has significantly increased the price of its Apple TV+ streaming service in the US, as reported by 9to5Mac. This is a very clear indication that Apple is now also participating in the global price spiral. As is so often the case, it starts in the US before prices rise elsewhere.

With a surcharge of a good 30%, Apple's streaming service is becoming noticeably more expensive, having risen from $9.99 to $12.99. At least it remains a single plan: there is no differentiation between different resolutions and/or HDR. Apple also does not offer a discounted service with advertising.

Apple normally uses the same value as the price for the eurozone. However, the current weak US dollar may allow for a lower price, which Apple has done frequently in the past. But this is not currently the case with iPhones, for example. The iPhone 16 Pro costs $999 (net, i.e., without sales tax) in the US and €1,199 (gross, including VAT) in Europe. So, you shouldn't hold out much hope if the Apple TV+ price increase is implemented in Europe as well.

In a statement to 9to5Mac, Apple justified the price increase with the expanded original content and also highlighted the Apple One offering. This subscription plan costs $20 alone and includes various services in addition to Apple TV+.

Although Apple TV+ has a relatively small catalog compared to many other streaming services, it has a high proportion of original productions, and many series and films have been well-received by critics. For those who watch productions less frequently, Apple TV+ is a good option. However, for heavy viewers who constantly need new content, Apple TV+ is quite expensive for comparatively little content.