Times when US$300 could buy gamers a perfectly capable mid-range GPU are long over. Since graphics cards like the Nvidia GeForce RTX 3070 remain in very short supply, with some competing models being unobtainable even for most scalpers, the vast majority of vendors currently charges prices way above MSRP for the very limited number of GeForce RTX GPUs that come in stock. Nvidia has now decided to do the same, at least in Europe.
It is well-known that the leading graphics card manufacturer also sells the Founders Editions of its coveted RTX 30-Series GPUs to customers via its official website, and European buyers will now have to shell out more money across the board for the Founders Edition of almost every notable RTX graphics card, including anything between the GeForce RTX 3060 Ti and GeForce RTX 3090. The respective price increases for these Nvidia RTX GPUs range from €20 to €100, which constitutes a price lift between 5 and 6.5 percent.
According to the company, these price increases have been caused by currency exchange rate fluctuations and therefore won't apply to the North American and other non-European markets for now. The detailed price changes of every Nvidia's RTX 30-Series graphics card can be found in the table below. All prices have been taken from Nvidia's German online store, and these increased prices may vary in other European countries depending on the included amount of sales tax.
Old price | New price | Change | Percentage | |
---|---|---|---|---|
RTX 3060 Ti | €419 | €439 | + €20 | 5% |
RTX 3070 | €519 | €549 | + €30 | 6% |
RTX 3070 Ti | €619 | €649 | + €30 | 5% |
RTX 3080 | €719 | €759 | + €40 | 6% |
RTX 3080 Ti | €1,199 | €1,269 | + €70 | 6% |
RTX 3090 | €1,549 | €1,649 | + €100 | 6.5% |
Source(s)
ComputerBase (German) via Tom's Hardware, Image: Christian Wiediger