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Nook web traffic beats Kindle Fire's, iPad still on top

Although Apple’s iPad has proved to be dominating in the market but the Nook tablet has crossed the Kindle fire in market share

It is true that Apple has not been moved from its business for a long time and still holds its dominance over the market. But recent stats from Chitika, a mobile ad network, have revealed that Barnes & Noble Nook tablet has suppressed the Amazon’s Kindle Fire traffic.

They have also revealed that Apple’s iPad have made 91.07 percent of the impressions captured on the Chitika Ad network between June 4 and June 10. The next place was occupied by Samsung’s tablets however they are very far from the leaders of course and had only 1.77 percent of the market share. Samsung is followed by Acer Iconia Tab, Toshiba Thrive and Asus Transformer Prime.

The next position according to Chitika is captured by Barns & Noble Nook which had .85 percent, which seems to have crossed the Kindle fire tablets which managed only 0.75 percent. Both these tablets were earlier released to the market in near about the same time period. But Kindle Fire reported heavy sales after its release and managed to take about 16 percent of the market share however there later their share in the market dropped to 4 percent.

Chitika believes that the increase in the share of the Nook tablet might be for the advertisement campaign for their newest tablet which sold out only within weeks. The device was only a simple e-reader without Web-browsing capabilities. The advertisement campaign might have proved to be the reason for such a huge response from the consumers.

Chitika also believes that an iPad may eventually have the same number of shares as they have in Smartphones. They are also expecting Windows 8 to be a great determiner in the market shares after it gets released to the market. 


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2012 06 > Nook web traffic beats Kindle Fire's, iPad still on top
Pallab Jyotee Hazarika, 2012-06-16 (Update: 2012-06-16)