Nintendo Switch 2 sales plunge 37%, price won't be raised again
From April 1st to September 30th, 2026, the Nintendo Switch 2 sold just 6.49 million units, while Nintendo managed to sell 10.36 million units in the same period last year – a decline of 37.4 percent. Sales of the first-generation Nintendo Switch, meanwhile, fell by 32.7 percent to 1.27 million units.
The declining demand is not surprising. On the one hand, rising prices due to the DRAM crisis and the broader economic situation mean that consumers have less disposable income. On the other hand, Nintendo only raised the console's price in May, from $449 to $499. While this price increase is not as steep as those for the Sony PlayStation 5 or the Xbox Series X, it was apparently enough to significantly dampen demand.
As Reuters reports, Nintendo president Shuntaro Furukawa told investors that Nintendo can currently procure enough RAM to produce the Nintendo Switch 2, and that no further price increase is planned. However, this statement is likely to apply only in the medium term, as a second price increase for the hybrid console could become inevitable if the DRAM crisis continues to intensify.
Nintendo can offset declining hardware sales with higher demand for games. Over the six months in question, Nintendo sold a total of 90.21 million games for the first- and second-generation Nintendo Switch, 8 million or 9.8 percent more than in the previous year. Tomodachi Life: Living the Dream was by far the best-selling title, with 8.81 million copies sold. Overall, Nintendo increased its profit by 22.1 percent to ¥486.4 billion ($3.08 billion), and even raised its gross margin from 36.2 percent to 50.4 percent.
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