NCIX, a major Canadian electronics retailer, has now filed for bankruptcy. Established in April 1996 with a single retail store, a year later the company grew to include a website for Canada and the United States. The 2000s saw new retail and shipping centers in western Canada, followed by an expansion into eastern Canada and California (US) in the 2010s. Fortunes took a turn in mid-2017 with the closing of retail stores in eastern Canada, followed by the winding up of their remaining stores in the West.
NCIX was also one of the early pioneers of the ‘company run’ style of Youtube reviews with their NCIX Tech Tips channel, originally based on the high-energy personality of Linus Sebastian, and more recently by a team of presenters who used humor to differentiate themselves.
TechSpot is reporting that store staff has told customers to initiate a charge-back through their banks and credit card companies for any non-filled orders.
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