Motorola confirms no plans to continue "Droid" smartphones in China
As both SVP of Lenovo Mobile Business Group (MBG) and CEO of ShenQi, Xudong Chen has confirmed in an informal Internet exchange that the "Droid" name will be dropped for future smartphones released in China. Chen replied with a quick and short sentence explaining that Droid devices will have no future in the region.
Instead, Lenovo and Motorola will be building a new image in China through the #hellomoto campaign. The Droid branding will be dropped in favor of more personal and casual tastes. The flyers below are just a few examples of how the new advertisement will attempt appeal to younger crowds and selfie users.
It is unclear how or if the new branding efforts would have any effect on outside markets. The Droid Maxx 2 and Droid Turbo 2, for example, are still slated to come to Verizon for U.S. users later this quarter. Lenovo has been steadily losing ground in its home country to rising manufacturers like Huawei, THL, Xiaomi, and others, so it is unsurprising that the manufacturer is taking more aggressive marketing tactics to remain relevant.