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Microsoft acquires vendor marketing technology provider PromoteIQ

Vendor marketing technology provider PromoteIQ joins Microsoft (Source: PromoteIQ)
Microsoft buys PromoteIQ (Source: PromoteIQ)
Microsoft continues its expansion in the retail services space with a new acquisition. PromoteIQ is a leading provider of vendor marketing technology for online retailers and brands, with a client portfolio that includes names like Kroger, Kohl’s, and Overstock.com. As usual, the financial details of the deal have not been revealed.

Microsoft continues its expansion with a new corporate acquisition. The Redmond giant has just acquired PromoteIQ, a leading provider of vendor marketing technology to online retailers and brands. 

According to Microsoft Advertising Corporate Vice President, Rik van der Kooi, "PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ’s technology strategically complements Microsoft’s current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity."

PromoteIQ has been around for less than a decade, but the client list of this company headquartered in Soho, NYC includes big names such as Kroger, Kohl's, and Overstock.com. The acquisition will not erase the brand from the market — at least not for the time being — and PromoteIQ will become a division within Microsoft Advertising.

The financial terms of the deal have not been unveiled and there is no rumor concerning it to talk about. However, if you have any information regarding this deal that you would like to share with the rest of us, the comments section is always open.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 08 > Microsoft acquires vendor marketing technology provider PromoteIQ
Codrut Nistor, 2019-08- 5 (Update: 2019-08- 5)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.