Microsoft acquires vendor marketing technology provider PromoteIQ
Microsoft continues its expansion in the retail services space with a new acquisition. PromoteIQ is a leading provider of vendor marketing technology for online retailers and brands, with a client portfolio that includes names like Kroger, Kohl’s, and Overstock.com. As usual, the financial details of the deal have not been revealed.
Microsoft continues its expansion with a new corporate acquisition. The Redmond giant has just acquired PromoteIQ, a leading provider of vendor marketing technology to online retailers and brands.
According to Microsoft Advertising Corporate Vice President, Rik van der Kooi, "PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ’s technology strategically complements Microsoft’s current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity."
PromoteIQ has been around for less than a decade, but the client list of this company headquartered in Soho, NYC includes big names such as Kroger, Kohl's, and Overstock.com. The acquisition will not erase the brand from the market — at least not for the time being — and PromoteIQ will become a division within Microsoft Advertising.
The financial terms of the deal have not been unveiled and there is no rumor concerning it to talk about. However, if you have any information regarding this deal that you would like to share with the rest of us, the comments section is always open.
Codrut Nistor - Senior Tech Writer - 5981 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.