Microsoft acquires Sunrise Atelier
Microsoft continues the corporate acquisition spree with the creators of popular calendar app Sunrise, namely Sunrise Atelier. Their main product works as a Web-based app and also has versions for Google's Android and Apple's iOS. While rumors claim Microsoft planned to pay $100 million to get Sunrise Atelier to join them, this information has not been officially confirmed and will probably remain a secret.
According to the official blog post by Rajesh Jha, "We are making this acquisition because we believe a reinvention in the way people use calendars on mobile devices is long overdue. Our goal is to better help people manage and make the most of their time in a mobile-first, cloud-first world." He also added that the Redmond giant aims "to create more meaningful, beautiful experiences in mobile email and calendaring across all platforms."
The Sunrise app launched two years ago and will stay free as a Web-based app, as well as a standalone piece of code for Mac OS X, Android and iOS devices. Sunrise Atelier also revealed on their blog they are hiring designers and engineers, so they surely have big plans for the future.